Social Listening + AI = Deep Personalization

This is premium content. You must be a PCMA Member to access this video

Login Join PCMA

One of the benefits of social media is the ability to eavesdrop on conversations about your event or brand digitally. These insights help you understand what individual customers like, dislike, and need from your content, programming, and people. With AI you could gather thousands of people’s sentiments from multiple channels in any language and analyze them all in real-time. The personal nature of your responses would become an essential tool in your customer retention toolbox. Learn how to make this dynamic duo work for you.

Learning Objectives:

  • Review some popular AI-enhanced social listening tools.
  • Convert social insights into action steps for your events.
  • Go beyond social mentions to supercharge social listening with AI and drive real business results.
PCMA is an Approved CAE Provider & CMP Preferred Vendor.

Information

  • Duration: 00:56:07
  • Date: 01/09/2023
  • Speakers:
         
         

CMP Certification

  • EIC Status: Designated
  • CMP-IS Domain: A. Strategic Planning
  • Clock Hours: 1.0
January 9, 2023

Become a Member

Get premium access to provocative executive-level education, face-to-face networking and business intelligence.

Join PCMA