Storytelling Across Channels: Market Your Event by Capturing Attention and Excitement

This is premium content. You must be a PCMA Member to access this video

Login Join PCMA

You might have a packed agenda of content and a plethora of activities and experiential activations, but unless you can quickly relay to your audience what your event or meeting offers them, marketing messages can easily get lost in the sea of content, promotions, and branded messages.

Don’t miss out on this hands-on session that will hone your storytelling chops. You’ll learn three frameworks that you can apply to any event or experience, along with important considerations and techniques that can expand your reach, catch and keep attention, and pump up excitement—and registrations. Then, you’ll take part in an interactive group coaching session, so you can walk away with an outline you can immediately apply to your next experience!

Learning Objectives

• Select a storytelling framework and use it as your guide for content creation, promotion, and more.
• Uncover the compelling elements and offerings that your experience offers—and translate why it’s important for your audience.
• Create an event narrative and use it to guide development and your overall mission.

PCMA is an Approved CAE Provider & CMP Preferred Vendor.

Information

• Duration: 01:02:10
• Date: 01/11/2022
• Speaker:
       

CMP Certification

• EIC Status: Submitted
• CMP-IS Domain: G. Meeting or Event Design
• Clock Hours: 1.0