Videos, Webinars & Continuing Education

Discover the best in events education

From event design, to audience acquisition, negotiations and more, earn as you learn. Plus, PCMA Members can access premium content with hundreds of recorded sessions from past events, including Convening Leaders.

Collect CE credits by signing in with the email address on file with PCMA. Upon completion of the video, the credit will automatically be added to your CE Transcript.

Participate in upcoming webinars and collect additional CE credits when available.

Secrets of Staying Relevant, Capturing Curiosity and Keeping Excitement in the Attention Economy
You're not just competing against the plethora of virtual, in-person and hybrid events and experiences calling for your audiences' attention. You're also up against additional products and services that vie for your consumers' attention--including Netflix, social media platforms, and more ...
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Secrets of Staying Relevant, Capturing Curiosity and Keeping Excitement in the Attention Economy

Length:
00:54:00
Clock Hours:
1.0
From Hygiene Theater to Safety and Risk Management
Though risk management isn't a new concept for business events professionals, event safety and planning are under the magnifying lens as reopening plans emerge and organizations plan for the safe return to meetings, conferences, experiences, and more ...
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From Hygiene Theater to Safety and Risk Management

Length:
00:44:24
Clock Hours:
0.75
What the Future of Business Events Holds
Moving forward does not mean returning to events' pre-pandemic days, especially as audience behaviors—and our industry's landscape—have permanently changed. Starting with current research and expanding with additional insights, learn how to move forward with hope, excitement, and authority ...
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What the Future of Business Events Holds

Length:
00:39:02
Clock Hours:
0.75
Let's Play Ball: Examining Sports' Safe Roll-Out Strategies
Questions continue to abound when it comes to creating and rolling out event hygiene and safety practices, including who should assume the risk and which procedures have become best practices. In this deep dive, we examine safety through the lens of sports, offering lessons learned from hand-selected case studies ...
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Let’s Play Ball: Examining Sports’ Safe Roll-Out Strategies

Length:
00:36:23
Clock Hours:
0.75
Harnessing Disruption to Create a 365-Approach to Events and Experiences
It's no longer enough to simply offer your events, experiences, products or services digitally or across different channels. Rather, successful efforts require restructuring strategies and reshaping experiences to cater to audiences across time zones and needs. Learn how you can harness the power of disruption and innovation to set up ...
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Harnessing Disruption to Create a 365-Approach to Events and Experiences

Length:
00:38:06
Clock Hours:
0.75
Building Communities That Foster Thriving, Year-Round Engagement
Engagement isn't a means to an end at your event or experience. Rather, it's turned into a year-round mission that's key to retaining, growing and strengthening your communities ...
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Building Communities That Foster Thriving, Year-Round Engagement

Length:
00:37:07
Clock Hours:
0.75
Applying and Activating Justice, Equity, Diversity, and Inclusion (JEDI) Commitments
Following Janet Stovall laying out the business case for events, take a page from her playbook and become energized about meaningful justice, equity, diversity and inclusion (JEDI) efforts within your meetings, events, experiences and more. Walk away with actionable next steps and food for thought as you incorporate purpose--and become ...
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Applying and Activating Justice, Equity, Diversity, and Inclusion (JEDI) Commitments

Length:
00:41:23
Clock Hours:
0.75
Driving the Future with Inclusion, Equity, Belonging, and Diversity
Diversity, equity, inclusion and purpose aren't just "nice to have" elements you can incorporate into your events, experiences and other touchpoints at the last minute ...
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Driving the Future with Inclusion, Equity, Belonging, and Diversity

Length:
01:10:07
Clock Hours:
1.0
Main Stage Tapping Into Your Emotional Intelligence to Succeed in Work and Life
Emotional intelligence is a powerful predictor of performance and a distinguishing competitive advantage, but EQ can be a nebulous trait to teach. Leadership expert, vitality advocate and "street scientist" Sara Ross shares insights from her work on how to redefine professional and personal success ...
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Main Stage: Tapping Into Your Emotional Intelligence to Succeed in Work and Life

Length:
00:50:26
Clock Hours:
1
Data Hacked Creativity The Future of Precision Experiences
Growth strategist, brand coach, and innovation consultant Amy Blackman will take you behind the scenes of data-fueled experiences, explaining how the predictive insights of artificial intelligence (AI) can drive ideation, creation, and optimization for a proven R.O.E. (Return on Experience) ...
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Data Hacked Creativity: The Future of Precision Experiences

Length:
00:33:19
Clock Hours:
1
Hard Data on Room-Booking Behaviors
How can you best plan for today’s attendee booking decisions? This interactive session allows you to dive into the research recently uncovered by PCMA, Hilton Worldwide and NYC & Company. You won’t want to miss this discussion around the results of analyzing millions of check-in/check-out guest records from more than ...
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Hard Data on Room-Booking Behaviors

Length:
00:55:51
Clock Hours:
1
Tamika Catchings
We all have superpowers, the challenge is identifying and understanding them. Tamika Catchings — a WNBA champion, four-time Olympic gold medalist and upcoming American Ninja Warrior competitor — shares her inspirational journey of overcoming childhood hearing loss and adversity to become a legend and role model ...
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Main Stage: Finding Your Superpowers

Length:
00:38:52
Clock Hours:
1
Opening Your Eyes to the Microaggressions Around You
Microaggressions can be subtle or unintentional actions or comments that convey prejudice or disdain. In this session, you will begin to explore microaggressions experienced every day, why they occur, and equality solutions to prevent problem behaviors ...
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Opening Your Eyes to the Microaggressions Around You

Length:
00:44:59
Clock Hours:
1
Winning Community Building Strategies from the World of Professional Soccer
Peter Wilt, managing director of Forward Madison FC of USL League One and founding general manager and president of the Chicago Fire (MLS), shares the community-building strategies that led fans to six championship titles in four different leagues ...
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Winning Community Building Strategies from the World of Professional Soccer

Length:
00:32:49
Clock Hours:
1
Humanizing Customer Loyalty
Building a brand that resonates with customers is a simple idea that can be difficult to execute. Brand-experience expert Connie Chi will share examples of how brands successfully connect with customers and how you can level-up yours through pre-event and on-site experiences ...
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Humanizing Customer Loyalty: One Unforgettable Experience at a Time

Length:
00:45:24
Clock Hours:
1
Incorporating Social Impact Into Your Business
Social responsibility can do more than just improve the world, it can elevate your brand and inspire change among your team. Learn from a branding expert about small, but effective ways to channel positive association with your brand ...
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Incorporating Social Impact Into Your Business

Length:
00:43:36
Clock Hours:
1
Pitch-a-thon: Hackathon Teams Pitch Their Solutions to Help the Unsheltered Homeless
During pre-conference event, several EduCon participant teams "hacked" into the challenge of how the hospitality/tourism industries might help those who are unsheltered. Join us as those teams pitch their innovative solutions ...
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Pitch-a-thon: Hackathon Teams Pitch Their Solutions to Help the Unsheltered Homeless

Length:
00:55:26
Clock Hours:
1
How Movie Studios and Theme Parks Visualize The Latest Event Trends
Venues play an increasingly important role in engaging business events participants. As the business events industry continues to face challenges in satisfying demands for unexpected experiences, the film and theme park industries are providing solutions through unique environments ...
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How Movie Studios and Theme Parks Visualize The Latest Event Trends

Length:
00:58:01
Clock Hours:
1
Ready Producer One Propel Your Digital Event to the Next Level
Are you being challenged by your organization’s leadership or your audience to launch a digital event element or take your digital event to the next level? ...
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Ready Producer One: Propel Your Digital Event to the Next Level

Length:
00:42:05
Clock Hours:
1
Main Stage: Disrupt, Defy, Differentiate: Three Keys to Planning for Disruption
Find out how companies deliberately build a culture of disruption that keeps them on the cutting edge decade after decade. Gary Magenta, SVP and Chief Change Architect of change consulting company Root Inc., unveils the secrets to disruptors – both new entrants and existing companies ...
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Main Stage: Disrupt, Defy, Differentiate: Three Keys to Planning for Disruption

Length:
01:17:46
Clock Hours:
1.25
Closing Main Stage: How to Elevate the Customer Experience to Win over Consumers
In her keynote presentation, renowned expert and author Bridget Brennan (“Why She Buys”) will inspire you with winning strategies and best practices for increasing sales by elevating the customer experience ...
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Closing Main Stage: How to Elevate the Customer Experience to Win over Consumers

Length:
00:59:40
Clock Hours:
1.0
Main Stage: Finding Opportunity in Change and Disruption
In this case study-rich session, Peter Sheahan will challenge you to find opportunity in this massive disruption. Wherever you sit within the business events value chain, it is crucial for you to leverage change and disruption to create more value because organizations don’t change, people do ...
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Main Stage: Finding Opportunity in Change and Disruption

Length:
01:06:45
Clock Hours:
1.0
Matter: Create More Value and Become the Obvious Choice
Following his mainstage session, Peter Sheahan will unpack the results of a multi-year, multi-industry study of companies that have become the obvious choices of their most important stakeholders ...
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Matter: Create More Value and Become the Obvious Choice

Length:
01:20:55
Clock Hours:
1.25
Designing Events to Engage All Demographics While Looking to Future Audiences
In today’s multigenerational health care workforce, millennials have a growing and meaningful footprint in healthcare organizations. Regardless of the size or budget of your event, this session will provide you with tools you need to engage younger-yet-qualified clinicians of all levels. We'll explore various ways to engage millennial learners, with ...
Members /

Designing Events to Engage All Demographics While Looking to Future Audiences

Length:
00:53:00
Clock Hours:
1.0
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