Let’s Play Ball: Examining Sports’ Safe Roll-Out Strategies

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Questions continue to abound when it comes to creating and rolling out event hygiene and safety practices, including who should assume the risk and which procedures have become best practices. In this deep dive, we examine safety through the lens of sports, offering lessons learned from hand-selected case studies. Learn from different approaches and strategies addressing sanitization efforts, air filtration concerns, vaccine requirements, and more. Safety isn’t a one-size-fits-all approach, so learn and walk away with fresh ideas from this collaborative discussion.

Learning Objectives

  • Uncover ideas and lessons learned from safe roll-outs and hygiene strategies from sporting events during the COVID-19 pandemic.
  • Understand how to underline your event safety and hygiene procedures with transparency and education, to increase audience trust and long-term loyalty.
  • Consider emerging best practices and various approaches to COVID-19 safety measures, along with ways to handle and mitigate risk.

PCMA is an Approved CAE Provider & CMP Preferred Vendor.


  • Duration: 00:36:23
  • Date: 07/09/2021
  • Speakers:

CMP Certification

  • EIC Status: Approved
  • CMP-IS Domain: G. Meeting or Event Design
  • Clock Hours: 0.75

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