What the Future of Business Events Holds

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Moving forward does not mean returning to events’ pre-pandemic days, especially as audience behaviors—and our industry’s landscape—have permanently changed. Starting with current research and expanding with additional insights, learn how to move forward with hope, excitement, and authority as you merge the best of in-person experiences with digital engagement and events. Dive into the trends and opportunities that the business events sector has to offer beyond 2021.

Learning Objectives

  • Understand the permanent changes within the Business Events Industry and implications for driving the industry forward with confidence and authority.
  • Discover methods to partner, collaborate and innovate for dynamic hybrid and omni-channel events of the future.
  • Consider current research and insights that can inform your hybrid and omni-channel event frameworks, programs, experiences and more.

PCMA is an Approved CAE Provider & CMP Preferred Vendor.


  • Duration: 00:39:02
  • Date: 07/09/2021
  • Speakers:

CMP Certification

  • EIC Status: Approved
  • CMP-IS Domain: A. Strategic Planning
  • Clock Hours: 0.75

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