Redesigning Your Sponsorship Offerings for Attendees and Sponsors

This is premium content. You must be a PCMA Member to access this video


Whether viewing sponsorship through the attendee’s need for engagement, knowledge and solutions or the sponsor’s desire to showcase value and lead generation – each view is unique and continues to evolve. Those different perspectives present a great opportunity to reimagine and optimize each of the various aspects across live, hybrid and virtual that create a successful sponsorship program. Learn how to build an evolving sponsorship model able to embrace the essential and changing needs of attendees and sponsors.

Learner Outcomes: 

  • How to establish key factors for building a better sponsor ecosystem across various event types and models.
  • Create meaningful and memorable experiences that draw engagement and maximize sponsorship exposure opportunities.
  • Understand benchmarks and measurements to monitor progress and develop insightful action plans to increase sponsorship revenue.

Brought to you by MeetPITTSBURGH

PCMA is an Approved CAE Provider & CMP Preferred Vendor.


  • Duration: 00:37:33
  • Date: 06/06/2022
  • Speaker:

CMP Certification

  • EIC Status: Submitted
  • CMP-IS Domain: G. Meeting or Event Design
  • Clock Hours: 0.75

Become a Member

Get premium access to provocative executive-level education, face-to-face networking and business intelligence.