Redesigning Your Sponsorship Offerings for Attendees and Sponsors

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Whether viewing sponsorship through the attendee’s need for engagement, knowledge and solutions or the sponsor’s desire to showcase value and lead generation – each view is unique and continues to evolve. Those different perspectives present a great opportunity to reimagine and optimize each of the various aspects across live, hybrid and virtual that create a successful sponsorship program. Learn how to build an evolving sponsorship model able to embrace the essential and changing needs of attendees and sponsors.

Learner Outcomes: 

  • How to establish key factors for building a better sponsor ecosystem across various event types and models.
  • Create meaningful and memorable experiences that draw engagement and maximize sponsorship exposure opportunities.
  • Understand benchmarks and measurements to monitor progress and develop insightful action plans to increase sponsorship revenue.

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Information

  • Duration: 00:37:33
  • Date: 06/06/2022
  • Speaker:
         

CMP Certification

  • EIC Status: Submitted
  • CMP-IS Domain: G. Meeting or Event Design
  • Clock Hours: 0.75