Secrets of Staying Relevant, Capturing Curiosity and Keeping Excitement in the Attention Economy

This is premium content. You must be a PCMA Member to access this video

Login with PCMA Join PCMA

You’re not just competing against the plethora of virtual, in-person and hybrid events and experiences calling for your audiences’ attention. You’re also up against additional products and services that vie for your consumers’ attention–including Netflix, social media platforms, and more. How can you stand out and keep coveted focus on you and your offerings? How can you stay relevant as consumers’ behaviors permanently shift? It’s all about putting your audience in the driver’s seat to drive the future of events, experiences and business. Learn how you can uncover audiences’ needs and desires through data-driven strategies that cater to them in ways that driving conversion, engagement, and your bottom line.

Learning Objectives

  • Understand the impact that the COVID-19 pandemic has had on the “attention economy” and how you can adapt events and meetings to audience’s shifting attention spans.
  • Explore strategies, experiences and ideas to combat disengagement and loss or lack of attention.
  • Understand what a “culture carrier” is and how you can offer choice points of connection for your audiences as they seek to engage.

PCMA is an Approved CAE Provider & CMP Preferred Vendor.

Information

  • Duration: 00:54:00
  • Date: 07/09/2021
  • Speaker:
         

CMP Certification

  • EIC Status: Approved
  • CMP-IS Domain: A. Strategic Planning
  • Clock Hours: 1.0