Recent research indicates that events can be held safely in person if COVID-19 protocols are in place.

During the pandemic, the strategic use of images can do everything from conveying your event’s welcoming-to-all culture to quelling participants’ concerns over health and safety — as long as you follow through on those messages.

Want to ensure a steady return of international participants at your in-person events in 2022? Start now by doing these four things, advises an international event marketer.

Five strategies to follow — and four questions to ask — to put your events on a forward track.

As we return to in-person meetings, questions and best practices are evolving for hosting large gatherings.

We were about to sail through an intersection but we never made it to the other side. Last fall, my daughter, Megan, was driving me and her infant daughter to

Imagine a dartboard with your customer in the bullseye. That’s the picture you need to envision as you design multichannel events amidst continued uncertainty.

If you’re addressing a potential decrease in your event attendance, focus on quality over quantity. Here’s how account-based marketing can help you attract quality participants.

There is no such thing as a hybrid event — there are digital events and in-person events.

You should be cultivating influencer marketing to promote participation at your next event. Here’s how.

We have been single-minded in our approach to keeping venues clean and safe for attendees. But we’ve been missing one very important —maybe the most important — thing.

Digital events have their place and will remain an important part of our industry going forward. But it’s our face-to-face events that change the world.