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5 Program Design Changes to Add Value to Your Conference
We’re seeing a trend that association leadership is more open to making changes to the annual conference than ever before. It’s about time.
New Rules for Marketing In-Person Events
As face-to-face events start up again, the ways we used to market them no longer work. Here are the new rules.
The Top 5 Job Skills Every CEO Will Expect
If you’re the person responsible for your organization’s meetings and trade shows in 2022, here are the capabilities your leadership is looking for you to master.
6 Questions to Consider While Planning Your Hybrid Future
While event organizers are preparing for a return to in-person events, they still must decide if they will or won’t provide audiences digital options. These important considerations can help guide them.
Digital Event Experiences That Go Places
After months of limited in-person social engagement, many in the business events industry are ready to experience real things, places, and spaces. Some organizations are doing just that, even through digital events.
Taking Stock, a Year After the Pandemic Was Declared
What have we learned over the past 12-plus months — about ourselves, our roles, and the role business events play in the world’s recovery?
Risk and Recovery Concerns of Event Organizers and Suppliers
As organizers work through pre-pandemic contractual commitments, they are finding their supply-chain relationships tested like never before.
7 Ways to Use Content Marketing to Drive Interest
Even pre-pandemic, organizations recognized they needed to do a better job of engaging their audience year-round beyond their in-person events. Now it’s absolutely essential to make your content do the hard work of establishing your relevance.
Why the Digital Hosted Buyer Program Is Your Best Bet
A DHB program can get your revenue goals back on track, says Don Neal, CEO of 360 Live Media. Here’s how he believes you can get it right.
Getting Comfortable With Uncertainty
Not being sure about future plans is something Convene editor in chief Michelle Russell has come to embrace during the COVID-19 pandemic.
Be Prepared for the Unexpected at Your Live Event
As in-person events start coming back, the continuing COVID crisis will require that you have a well thought-out communications strategy in place. Here’s how to plan for whatever may come.
We Never Fail
Convening Leaders reinforced our industry’s remarkable resilience — and our tremendous responsibility to spearhead economic and social recovery, writes PCMA President & CEO Sherrif Karamat.