The Four Dimensions hold the secret to creating engaging experiences for a new era of events.

For years, high-tech conferences have designed innovative hub spaces to engage and nurture their top customers. While some of the elements in these areas can be costly to implement, creating a town-square-like experience can help bring your participants together and grow your community.

Over the last two years, the priorities, values, and behaviors of our audiences have shifted. As event marketers, we should tap into new tactics to increase our attendee acquisition and meet audience needs.

The best way to predict the future is to pay attention and be prepared for the “what if?”

After false starts and months of virtual experiences, in-person events are returning. Here’s what organizers of three physical events held in the second half of 2021 learned. 

Jane Goodall and Bill Gates are hopeful about changing the course of the climate crisis — and the events industry has a big role to play.

The climate crisis must be addressed head-on by the business events industry.

Demonstrating sustainability at your events sends an important message to your stakeholders. But how can you have more of an impact on the industries and professions you serve?

After living through a pandemic, conference participants will be more apt to lean towards conferences that align with their beliefs and passions through corporate social responsibility efforts.

Event and experience designers have the opportunity to create an environment that is not only physically and emotionally transformative for attendees, but also has an impact on sustainability. Here’s how to start.

The business events industry’s recovery may not be following the straight path that we had hoped, but it is taking shape in other ways.

Recent research indicates that events can be held safely in person if COVID-19 protocols are in place.