Over the past two years, it’s become apparent that not all event goers are created equal and that the values of our audiences are — or should be — influencing how we define our brands, operationalize best practices, and tell our stories.

As live conferences return, event organizers need to make complex decisions about how to incorporate digital product extensions into their business model. Here’s a framework to consider.

A recent research report identifies what it takes for an industry to be resilient in the face of adversity.

As in-person events return, it’s more important than ever to market the host destination to help convince prospects to travel. 

Revenue recovery is an urgent priority for organizers of major conferences and trade shows, and sponsorships can help get you there.

With COVID-19 cases down at the time of this writing, we are now largely mask-free, back in offices — and planning furiously to deliver in-person events. Here’s a framework.

For insights on how stakeholders want to participate in future events, we’re seeking out unusual sources.

What to keep in mind — and what to ignore — as you plan your in-person events this year.

Business events professionals must remain vigilant about how we bring value to our audiences, in whatever channel they need.

Attending this year’s SXSW in person gave Beth Surmont, vice president of event strategy and design at 360 Live Media, some ideas that any organizer can adapt to optimize their events.

Three things to keep in mind about your event prospects’ expectations when they land on your website.

If you had a major meeting in Q1 or Q2 of 2022, you’ve likely had some sleepless nights, thanks to your registration pacing. Here’s some help for that.