Columns

3 Events That Delivered Both Connection and Education

Striking the right balance of networking and education when designing your events isn’t impossible. Here’s how these events managed it.

BY Beth Surmont August 20, 2024

Responding to the Climate Crisis Together

We can’t escape from the realities of climate change — but we can choose to create a new path forward.

BY Sherrif Karamat August 2, 2024

What Needs to Change for a Better Events Industry

Some radical and ripe ideas to reinvigorate the events industry — and why it is slow to evolve.

BY Michelle Russell August 2, 2024

5 Ways to Make Event New-Timers Feel Like They Belong

New attendees have often had years of remote or hybrid work and the option of virtual events — in-person interactions may bring on anxiety. Here’s how to help put them at ease and provide them with such a positive experience that they’ll return for your next event.

BY Kimberly Hardcastle July 29, 2024

How The Plastics Show Delivered Record Growth

More than 51,000 people attended The Plastics Show, which set new benchmarks for international and exhibitor participation while addressing sustainability.

BY Jack Macleod July 24, 2024

It’s Time to Harness AI for Event Success

Event professionals must embrace AI now to stay ahead of competition, according to speakers at an AI-focused ECEF session in May. Here’s how.

BY Vanessa Page July 15, 2024

Rethinking Award Presentations

It’s important to recognize those who make significant contributions to our communities — and engage our audiences while doing so.

BY Dave Lutz, CMP July 8, 2024

The End of Third-Party Cookies: What Event Marketers Need to Know

While there have always been discrepancies between real and reported conversions in analytics platforms, that gap has widened considerably and likely for good. Where do you go from here?

BY Ben McRae June 28, 2024

The Tortured Event Planners Department

Remember, you bring more to the table than well-organized logistics. Events are a platform that can further goals and advance the industry you serve.

BY Beth Surmont May 13, 2024

Help Out Your Exhibitors

The Exhibitor Advocate recently released its 2023 Annual Survey of Exhibition Rates. This report compares material handling, labor, and equipment costs across 24 major U.S. destinations. Here are two takeaways you should consider.

BY Dave Lutz, CMP May 9, 2024

Lessons in Event Marketing From Taylor Swift

Regardless of whether you’re a Swiftie or a non-believer, as an event marketer, you can learn a lot from the megastar’s wildly successful approach to promoting her music, her shows, and herself.

BY Kimberly Hardcastle April 30, 2024

The Lasting Legacy of Medical Meetings

Amidst debate over intermittent fasting, release at American Heart Association of a new study underscores the crucial function of medical and scientific gatherings in sharing research with the public.

BY Michelle Russell March 29, 2024

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