Columns
3 Events That Delivered Both Connection and Education
Striking the right balance of networking and education when designing your events isn’t impossible. Here’s how these events managed it.
Responding to the Climate Crisis Together
We can’t escape from the realities of climate change — but we can choose to create a new path forward.
What Needs to Change for a Better Events Industry
Some radical and ripe ideas to reinvigorate the events industry — and why it is slow to evolve.
5 Ways to Make Event New-Timers Feel Like They Belong
New attendees have often had years of remote or hybrid work and the option of virtual events — in-person interactions may bring on anxiety. Here’s how to help put them at ease and provide them with such a positive experience that they’ll return for your next event.
How The Plastics Show Delivered Record Growth
More than 51,000 people attended The Plastics Show, which set new benchmarks for international and exhibitor participation while addressing sustainability.
It’s Time to Harness AI for Event Success
Event professionals must embrace AI now to stay ahead of competition, according to speakers at an AI-focused ECEF session in May. Here’s how.
Rethinking Award Presentations
It’s important to recognize those who make significant contributions to our communities — and engage our audiences while doing so.
The End of Third-Party Cookies: What Event Marketers Need to Know
While there have always been discrepancies between real and reported conversions in analytics platforms, that gap has widened considerably and likely for good. Where do you go from here?
The Tortured Event Planners Department
Remember, you bring more to the table than well-organized logistics. Events are a platform that can further goals and advance the industry you serve.
Help Out Your Exhibitors
The Exhibitor Advocate recently released its 2023 Annual Survey of Exhibition Rates. This report compares material handling, labor, and equipment costs across 24 major U.S. destinations. Here are two takeaways you should consider.
Lessons in Event Marketing From Taylor Swift
Regardless of whether you’re a Swiftie or a non-believer, as an event marketer, you can learn a lot from the megastar’s wildly successful approach to promoting her music, her shows, and herself.
The Lasting Legacy of Medical Meetings
Amidst debate over intermittent fasting, release at American Heart Association of a new study underscores the crucial function of medical and scientific gatherings in sharing research with the public.