News & Trends

What’s happening — or coming up next — in the meetings and events world and beyond.

DMOs Embrace Diversity

These meetings organizations have pledged to improve representation in their destinations.

BY Kate Mulcrone December 22, 2020

Vaccines Give Events Industry a Shot in the Arm

Just as the COVID-19 vaccines began rolling out, we asked December Recovery Dashboard survey respondents, both planners and suppliers, if they’re feeling more hopeful — and if the news has changed their plans for the coming year.

BY Michelle Russell December 21, 2020

Our Picks for the Business Event Trends of 2021

The editors of Convene looked back over 2020, asking this question: What’s one meeting and event trend on my radar in 2021?

BY Convene Editors December 21, 2020

Thomas Friedman on Trust and Business Events

In a deeply and increasingly interconnected global landscape, the role business conferences play in the spread of information and ideas has grown all the more important, says foreign affairs columnist and PCMA Convening Leaders speaker Thomas Friedman.

BY Barbara Palmer December 18, 2020

Cleaning up Event Sludge

You want people to register for your event, but are you unintentionally creating friction in marketing efforts, website, and registration process? Here’s how to simplify things.

BY Kimberly Hardcastle-Geddes December 18, 2020

Virtual Event Was ‘a Chance for Us to Be Creative’

Here’s how the American College of Emergency Physicians organized a digital event that prioritized professional production, education, research — and serendipitous encounters.

BY Michelle Russell December 18, 2020

‘It’s Really Jazzing Me’

Gary Schirmacher said that he never expected to be heading up a startup, but his new role as CEO of Total Hospitality Industry Solutions offers new ways to demonstrate the value of the events industry.

BY Michelle Russell December 17, 2020

How to Reinvent the Office Holiday Party This Year

Spoiler alert: the ugly Christmas sweater is here to stay.

BY Jennifer N. Dienst December 17, 2020

6 Ways to Boost Registration for Virtual Events

Try these ideas to boost registration on for size.

BY Casey Gale December 16, 2020

What Can We Expect for Meetings and Events Next Year?

According to a global survey of meeting professionals by American Express, small in-person events will return late in the year.

BY Jennifer N. Dienst December 14, 2020

Doctors Share Pros and Cons of Virtual Medical Conferences

Physician leaders at a medical association offer lessons learned when remaking two in-person events into fully digital versions during the pandemic.

BY Michelle Russell December 14, 2020

Why Interest in Virtual Events Is Waning — and What to Do About It

With Zoom fatigue plaguing attendees and lack of engagement scaring off sponsors of digital events, it’s time to step up your virtual game.

BY Don Neal December 11, 2020

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