News & Trends
How to Reinvent the Office Holiday Party This Year
Spoiler alert: the ugly Christmas sweater is here to stay.
6 Ways to Boost Registration for Virtual Events
Try these ideas to boost registration on for size.
What Can We Expect for Meetings and Events Next Year?
According to a global survey of meeting professionals by American Express, small in-person events will return late in the year.
Doctors Share Pros and Cons of Virtual Medical Conferences
Physician leaders at a medical association offer lessons learned when remaking two in-person events into fully digital versions during the pandemic.
Why Interest in Virtual Events Is Waning — and What to Do About It
With Zoom fatigue plaguing attendees and lack of engagement scaring off sponsors of digital events, it’s time to step up your virtual game.
This Virtual Medical Convention Didn’t Skimp on Production
The American Academy of Pediatrics’ annual in-person National Conference and Exhibition puts on a show each year, mixing entertainment with content and bringing “emotion to science.” How did they accomplish that with their 2020 all-virtual event?
What This Year’s Most Popular Animated Images Tell Us
The most-viewed GIFs of 2020 reflect the year we’ve experienced and what matters to us most.
What Will Your Next Office Look Like?
Short answer — the office of the future offers more flexible, fluid spaces that skew toward collaboration.
How to Run a Command Center for a Virtual Event
What are best practices for developing an on-site and remote command center for AV and staff to produce a virtual event? A handful of event professionals recently shared their ideas on PCMA’s Catalyst forum.
Changing Event Industry Models: 2 Examples
What a mentorship program for global women business leaders and an awards program at New Orleans Ernest N. Morial Convention Center have in common.
Mother of Invention: Rethinking Business Events in Light of COVID-19
“Necessity” is a mild way to describe the impetus for invention brought by COVID-19. We’ve learned in 2020 that creativity is, as business strategist Natalie Nixon argues, “incredibly practical and crucial to survival” — in the business events industry especially, where the pandemic has forced us to go digital or go dark.
The 4 Phases of Virtual Events
Beth Surmont, CAE, CMP, director of experience design at 360 Live Media, reflects on what she’s learned about virtual events.