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Event Strategy & Design
2 Ways to Make Account-Based Marketing Work for Your Next Event
If you’re addressing a potential decrease in your event attendance, focus on quality over quantity. Here’s how account-based marketing can help you attract quality participants.
If You’re Preparing to Host a Hybrid Event, Stop!
There is no such thing as a hybrid event — there are digital events and in-person events.
Celebrating Juneteenth at Emancipation Park
President Joe Biden signed a bill Thursday designating Juneteenth, a day commemorating the end of slavery in the United States, a federal holiday. It marks the day when — as
Study Finds Event Marketers Continue to See Gaps in Event Tech
Fifteen months into the pandemic, some event marketers are still struggling to achieve similar results from their digital events as their previous in-person versions, according to a study from videoconferencing company BlueJeans.
2 Associations Tweak Plans for Second Year of Digital Events
Convene checked in with two associations that produced digital events in 2020 to learn what they are doing differently this year. One leaned into interactive online opportunities for participants while the other went from complimentary registration to an “attainable” pricing model.
How Redesigning a Hybrid Event’s Physical Space Led to Other Changes
This year marks the 20th anniversary of the Exhibition & Convention Executives Forum (ECEF), but in many respects, ECEF 2021 — making its debut as a hybrid event — will
Chasing Down Viable Hybrid Meeting Solutions
PCMA’s Rocky Mountain Chapter held a hybrid/hackathon event on Global Meetings Industry Day designed for participants to arrive at a way to engage chapter members dispersed over several states throughout the year, online and in person.
This Big Cheese Conference Promises Participants Online Interaction
When the American Cheese Society Annual Conference meets digitally in July, the organization plans to reimagine its popular in-person sessions, such as ‘Meet the Cheesemaker,’ in a virtual format.
An Experiment in Hybrid Engagement
How PCMA’s Northern California Chapter brought its own creative playbook to a hybrid conference.
Leaning Into In-Person Events
Digital events have their place and will remain an important part of our industry going forward. But it’s our face-to-face events that change the world.
Real-Life Examples Show the Importance of In-Person Events
Perhaps we once took for granted the larger role that face-to-face events play in our society, but the past year has shown us that they are far more than economic engines. These case studies show how physical events have given fledgling industries a foot-hold and path to success.
What the Absence of Events Means to Local Charities
Charitable institutions have long benefited from the community-service efforts of organizations convening in their cities. What happens to those charities when face-to-face events don’t take place for more than a year?