Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

How Events Helped a ‘Fringe’ Diet Lifestyle Go Mainstream

Once considered a counter-culture movement, veganism is now embraced by a worldwide community and has become a multi-billion dollar industry — partly thanks to strategic business event planning.

BY David McMillin May 31, 2021

How Bitcoin Took Off Only After its Champions Met IRL

Recognizing that in-person conversations would be important to the development of the digital financial system, Keynote CEO Moe Levin launched a 2013 event for 300 attendees, some who now are considered pioneers in cryptocurrency. In 2018, 6,000 attended The North American Bitcoin Conference.

BY David McMillin May 31, 2021

Pumping New Life Into Associations’ Online Revenue Streams

The pivot to digital events has constricted many associations’ revenue streams. But the American Society of Hematology bucked that trend by developing a successful new model for sponsors for its virtual 2020 event and a pricing structure for all participants based on a metric that makes sense in an online environment: time.

BY Michelle Russell May 29, 2021

How a Jewelry Trade Show Pulled off a Safe Event for Several Thousand

SISO and UFI published a case study on how the Jewelers International Showcase — the first show for Reed Exhibitions and the Miami Beach Convention Center since the pandemic began — safely convened more than 3,000 participants.

BY Michelle Russell May 28, 2021

The Problem With Carbon Offsets

As in-person events return, attendees may have an aversion to air travel for environmental reasons. Offering carbon offsets is one way to mitigate those concerns, but buyer beware: Not all programs are effective, or even credible.

BY Michelle Russell May 28, 2021

Behind the Conference That Opened Doors for Airbnb

How the Airbnb Open event, conceived as a ‘World’s Fair for Airbnb hosts,’ demonstrably accelerated the company’s growth.

BY David McMillin May 27, 2021

Helping the Earth and Creating Community One Tree at a Time

Treedom, an online company, has created a platform that makes it easy for organizations to engage in the serious work of battling climate change while creating economic opportunity

BY Barbara Palmer May 26, 2021

5 Ways Bystanders Can Respond to Harassment

With anti-Asian American racism on the rise, Hollaback!, a nonprofit organization fighting harassment of all kinds, has seen a big uptick in requests for corporate training, and offers these tips on how to safely intervene when you witness such confrontations.

BY Barbara Palmer May 26, 2021

Can Events Serve a Balanced Diet of Safe F&B and Sustainability?

When Sodexo and Centerplate conducted an online survey in November 2020, they asked 202 event and meeting planners what they value when it comes to food and beverage in the

BY Jennifer N. Dienst May 25, 2021

Hybrid Events Expected to Double in 2021

A new GBTA study finds that hybrid will reign supreme for corporate meetings and small in-person meetings will soon make a full comeback.

BY Jennifer N. Dienst May 25, 2021

The Upsides and the Downsides of Connecting Digitally

Marissa King, an expert on social networks and connections, talks to Convene about what the pandemic has done to our professional networks and how the move to digital might impact our connection in the future.

BY Barbara Palmer May 24, 2021

Solving for Digital Speakers

Just as speakers need to engage online audiences in different ways than they would connect with an in-person audience, event organizers need their speaker agreements to cover all kinds of virtual scenarios. Here’s a tool that takes the guesswork out of those agreements.

BY Michelle Russell May 24, 2021

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