Recommendations from the PCMA Catalyst community include what some organizers have found to be the sweet spot for exhibitor pricing, how to add year-round value to sponsors, and ways to get attendees to engage with exhibitors online.

The shift to digital sweeping the meetings industry in response to the COVID-19 pandemic has shown that virtual events require a different marketing approach than live events. Here’s what the last four months have taught the industry.

Wondering how to help your attendees celebrate while they’re sitting at their computers? The closing festivities of Cisco Live offered some inspiration.

In a recent intimate exhibition industry conversation, organizers discussed what measures they would consider putting in place to protect the safety of their participants, and what cities they thought were best prepared to host them later this year.

The National Coalition of Black Meeting Professionals recently hosted the Be Inspired Speaker Series: A Night at the Museum, a five-night virtual event that showcased African-American achievements through the lens of five different cultural institutions dedicated to the Black experience in America.

Entrepreneur Xiaoyin Qu, the co-founder of the event-tech startup Run the World, shares how organizers are getting savvier about ways to provide engagement, revenue, and connection online.

Organizers of Pride virtual events this month say the social unrest and protests over the deaths of George Floyd and other Black people by the police will be an important part of their message and programs.

Security measures have increased in every aspect, so we have brought in the experts. Join us as we move through protocols and procedures to keep everyone, from attendees to VIPs, safe when they step back into face-to-face events.

Girls Inc. of Metropolitan Dallas used Zoom breakout rooms to replicate the experience of sharing a table with others at a gala — and the virtual event ended up exceeding an ambitious fundraising goal.

Derrick Johnson and Gregg Talley of Talley Management Group discuss the importance of changing live-event engagement tactics to capture the attention of a digital audience.

In the PCMA Catalyst community, two event planners asked what ADA requirements they need to meet in order to hold an inclusive digital event.

The most obvious way to make your digital event more diverse and inclusive is in your speaker lineup. But there are other simple things to keep in mind as well.