Event Strategy & Design
How Events Helped a ‘Fringe’ Diet Lifestyle Go Mainstream
Once considered a counter-culture movement, veganism is now embraced by a worldwide community and has become a multi-billion dollar industry — partly thanks to strategic business event planning.
How Bitcoin Took Off Only After its Champions Met IRL
Recognizing that in-person conversations would be important to the development of the digital financial system, Keynote CEO Moe Levin launched a 2013 event for 300 attendees, some who now are considered pioneers in cryptocurrency. In 2018, 6,000 attended The North American Bitcoin Conference.
Pumping New Life Into Associations’ Online Revenue Streams
The pivot to digital events has constricted many associations’ revenue streams. But the American Society of Hematology bucked that trend by developing a successful new model for sponsors for its virtual 2020 event and a pricing structure for all participants based on a metric that makes sense in an online environment: time.
How a Jewelry Trade Show Pulled off a Safe Event for Several Thousand
SISO and UFI published a case study on how the Jewelers International Showcase — the first show for Reed Exhibitions and the Miami Beach Convention Center since the pandemic began — safely convened more than 3,000 participants.
The Problem With Carbon Offsets
As in-person events return, attendees may have an aversion to air travel for environmental reasons. Offering carbon offsets is one way to mitigate those concerns, but buyer beware: Not all programs are effective, or even credible.
Behind the Conference That Opened Doors for Airbnb
How the Airbnb Open event, conceived as a ‘World’s Fair for Airbnb hosts,’ demonstrably accelerated the company’s growth.
Helping the Earth and Creating Community One Tree at a Time
Treedom, an online company, has created a platform that makes it easy for organizations to engage in the serious work of battling climate change while creating economic opportunity
5 Ways Bystanders Can Respond to Harassment
With anti-Asian American racism on the rise, Hollaback!, a nonprofit organization fighting harassment of all kinds, has seen a big uptick in requests for corporate training, and offers these tips on how to safely intervene when you witness such confrontations.
Can Events Serve a Balanced Diet of Safe F&B and Sustainability?
When Sodexo and Centerplate conducted an online survey in November 2020, they asked 202 event and meeting planners what they value when it comes to food and beverage in the
Hybrid Events Expected to Double in 2021
A new GBTA study finds that hybrid will reign supreme for corporate meetings and small in-person meetings will soon make a full comeback.
The Upsides and the Downsides of Connecting Digitally
Marissa King, an expert on social networks and connections, talks to Convene about what the pandemic has done to our professional networks and how the move to digital might impact our connection in the future.
Solving for Digital Speakers
Just as speakers need to engage online audiences in different ways than they would connect with an in-person audience, event organizers need their speaker agreements to cover all kinds of virtual scenarios. Here’s a tool that takes the guesswork out of those agreements.