Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

ASTRO Plans for the ‘Best Possible Virtual Meeting,’ Including a VR-Style Exhibit Hall

ASTRO’s early decision to move its in-person meeting to a virtual setting has given the organization time to plan a highly immersive attendee experience.

BY Casey Gale June 5, 2020

5 Ways to Move Forward, From the Design-Thinking Community

A report from the iconic design firm IDEO provides a framework for recovery. We’ve applied their business-continuity principles to the business events industry.

BY Michelle Russell June 5, 2020

National Coalition of Black Meeting Professionals Chairman: ‘Our Nation Is at Odds’

Jason Dunn used the current historic moment of social unrest to spotlight how the economic fallout from COVID-19 has pushed off to the side the industry’s diversity efforts.

BY Michelle Russell June 2, 2020

Webinar: Virtual is Vital: Event Strategy, Design and Engagement

While the attraction of in-person events remains strong, don’t underestimate the opportunity to connect your members, expand audiences and extend the conversation with quality content in a virtual event.

BY Victoria Fanning Megan Finnell June 2, 2020

How to Think About Monetizing Digital Events

Derrick Johnson, CMP, DES, who recently joined Talley Management to help clients transition their in-person meetings to digital platforms, says there are “endless” ways to attract sponsor dollars — you just need to shift your mindset.

BY Casey Gale June 2, 2020

Budgeting for a Virtual Event

How can planners account for new costs associated with virtual meetings? Members of the PCMA Catalyst community discussed the issue of budget in a recent thread.

BY Convene Editors June 1, 2020

Embracing the Digital Opportunity

As the pandemic pushes record numbers of business event planners toward digital platforms and new ways of connecting online, it may ultimately strengthen the ability of meeting professionals to serve their audiences and to reach their business goals.

BY Barbara Palmer Convene Editors June 1, 2020

The L&D Conference: An Online Event Built for Learning

The program for the inaugural and online L&D Conference promises to “break some things” — including the traditional learning pathway for participants at face-to-face events.

BY Michelle Russell May 31, 2020

Connecting With the Great Beyond at the Afterlife Awareness Conference

The Afterlife Awareness Conference serves as a gathering place for people seeking evidence of life after death, connecting participants not only with each other, but also to those who have passed on.

BY Casey Gale May 31, 2020

Your Sensory Experience Is in the Mail

One way to enhance the experience of digital events comes from an old-school channel — mail some surprises to your attendees ahead of time.

BY Barbara Palmer David McMillin May 31, 2020

Solving for Digital Event Pricing and Exhibitions

The question of revenue generation is a sticking point for an industry used to exhibit sales and healthy registration fees at in-person events.

BY Barbara Palmer May 31, 2020

Students Getting ‘a Crash Course’ in Virtual Events

A George Washington University professor has found the pandemic-caused abundance of online events a boon for her students learning about event design.

BY Casey Gale May 31, 2020

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