Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

Webinar: Monetizing Your Virtual Conference When Competing with Free

Everyone and their brother is hosting webinars and virtual networking opportunities. Like this one, most are free. This topic is a burning issue and promises to be a more engaging experience than most.

BY Lisa Block David Lutz May 13, 2020

Bringing the DNC to Milwaukee: A Puzzle With Many Pieces

Plans for the Democratic National Convention have shifted in response to the pandemic and Visit Milwaukee is taking it in stride.

BY Barbara Palmer May 13, 2020

How Charlotte Is Preparing to Host the Republican National Convention

The organizers of the GOP’s national convention are operating with a full-steam-ahead approach to hosting their gathering this summer. Visit Charlotte shared how the destination is preparing for potential adjustments during the time of COVID-19.

BY David McMillin May 13, 2020

What It Takes to Host a Face-to-Face Event During the Pandemic

The Voice of Healthcare Summit is a 200-person face-to-face event scheduled in Boston in August that’s not going to look anything like its pre-COVID-19 version, and its organizer thinks attendees will be okay with that.

BY Paul Bergeron May 8, 2020

Sponsorship Opportunities for Digital Events

How can digital events create sponsorship opportunities? Event planners explored the topic in a recent PCMA Catalyst forum post.

BY Convene Editors May 7, 2020

5 Fatal Flaws of Virtual Events — And How to Avoid Them

Risk-takers, innovators, and leaders are going all in on creating digital events that share key characteristics of face-to-face gatherings.

BY Don Neal May 1, 2020

Socio’s EventHack2020: Hacking Digital Event Solutions

At Socio’s EventHack2020, four teams brainstormed ways to engage online audiences and attract sponsors at digital events.

BY Casey Gale May 1, 2020

Solving for Pricing, Sponsorships, and Skills Challenges When Going Digital

Joe Colangelo, CEO & cofounder of Bear Analytics, on what organizers are learning in their crash course from face-to-face to digital events.

BY Paul Bergeron April 28, 2020

#SeattleLives Pivots Toward the Community During COVID-19

Seattle-based event production company PNTA teams with local event space to create a live-streaming soundstage that offers technology services to both paying clients and nonprofit community service groups.

BY Barbara Palmer April 27, 2020

3 Lessons from the NFL’s First Virtual Draft

The NFL turned its highly attended in-person draft event into an entirely digital experience due to the COVID-19 pandemic. Here are three ideas event organizers can run with when planning their own digital events.

BY Casey Gale April 24, 2020

What the Revolution in Online Education Can Teach Us About Digital Experiences

With record enrollment, online education is shaking off its reputation as a second-class medium, says one of its pioneers.

BY Barbara Palmer April 24, 2020

Webinar: Digital Experience Institute Office Hours

In the DEI Office Hours series, we discuss digital event resources that are available, idea share and answer questions for taking your events digital in the wake of COVID-19.

BY Leslie Bailey David Stankiewicz April 23, 2020

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