Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

A Visitor’s Guide to Toronto

Another preview guide for ASAE 2017 — with Toronto Life editor Sarah Fulford offering tips for visitors who are looking to see a little bit of everything.

BY Casey Gale August 10, 2017

Why We Need More Female and Minority Conference Speakers

If you aren’t scheduling diverse speakers at your events, the odds are you’re not delivering the best content, according to Katie Orenstein, founder of The Op-Ed Project.

August 8, 2017

How VisitDallas Made the American Council of the Blind Feel Welcome

VisitDallas’ first-of-its-kind diversity and inclusion team tailored services for the American Council of the Blind’s annual conference, held in Dallas in 2015.

BY Sarah Beauchamp August 8, 2017

Nurturing Young Professionals at Events

How two major business events with cachet — TED and C2 Montréal — engage young professionals before, during, and after their on-site programs.

BY Michelle Russell August 4, 2017

New Horizons in Headaches

The 18th Congress of the International Headache Society will take place on Sept. 7–10 this year in Vancouver Convention Centre Vancouver, British Columbia, Canada.

BY Casey Gale July 31, 2017

Velo-city 2017

Velo-city 2017 took place June 13–16, 2017 in Arnhem-Nijmegen, Netherlands.

BY Casey Gale July 31, 2017

How Do You Give Back To A Destination?

The International Association of Professional Congress Organisers invited attendees to create lasting legacy programs for specific host destinations.

BY Michelle R. Davis July 31, 2017

Blowing Up: How A Niche Event Went Big

World Science Festival Brisbane is dedicated to taking science out of the lab and into the community — ‘from blowing up stuff to setting off rockets.’

July 31, 2017

Can Influencer Marketing Campaigns Reach Meeting Planners?

Influencers are all over social media touting the latest place to see, restaurant to visit, or shoe to buy. So why haven’t destinations harnessed that power to target meeting planners? One city is about to try — and others likely aren’t far behind.

BY Jennifer N. Dienst July 31, 2017

A TED-Inspired Street Party in Long Beach

The Long Beach Convention & Entertainment Center debuts an innovative new special-event space that brings new meaning to the phrase “out of the box” — and demonstrates how unused spaces can be transformed.

BY Barbara Palmer July 26, 2017

Hug Your Haters, and Other Digital Ways to Grow Attendance

Ten things to keep in mind in your efforts to attract participants to your events.

BY Michelle Russell July 20, 2017