Across the events industry, content and experiences are being reimagined to attract Gen Z audiences. According to research conducted earlier this year by Freeman and The Harris Poll, it looks like those efforts are paying off: Gen Z wants to attend industry events. So, why aren’t more young professionals showing up? Here’s how some events are bridging this gap.

As unsettling as it is these days to find ourselves in a very uncertain environment around the world, we can cut through the fog by drawing on our experience.

A new expo hall design used experiential zones to take attendees on an architectural journey.

Wondering how to get your attendees fired up about green travel? Some members of PCMA’s Catalyst community share advice on making travel part of event engagement.

Follow this research-backed blueprint to map out your event’s emotional journey.

How technology tools are helping organizers wrap their arms around participants’ emotional responses to their events.

Event experts share their strategies for capturing audience feedback, including when, how, and what questions to ask.

To create bigger ROE (Return on Emotion), ‘think positive but impactful.’

Several shelter puppies who cuddled with PCMA Convening Leaders 2025 participants in Houston found forever homes. Here’s one of their stories.

For the first time, the PCMA Foundation accepted group nominations for the Professional Excellence Award categories as part of its annual Visionary Awards program. Here’s how the Visit Detroit team became an Impact Award finalist.

For the first time, teams — not just individuals — could be nominated for Professional Excellence awards as part of the PCMA Foundation’s Visionary Awards this year. Convene spoke with the leader of the RIMS team, a finalist for Experience Design of the Year.

Here’s how the events team at the American Academy of Physician Associates was named a finalist for the Professional Excellence award in the category of Experience Design of the Year, part of the PCMA Foundation’s Visionary Awards program.

Unlike reg numbers and net revenue, participants’ emotional responses to an event aren’t black and white. But event organizers are finding new ways and new tools to quantify the critical role that emotion plays in the success of their events.

A look at how events industry professionals are using AI, what worries them, and why they should look beyond productivity.

It may seem premature to sound the alarm, but here goes: Trump’s executive order directed toward transforming government spending will likely have a significant impact on meetings in the scientific, health-care, and academic sectors.

The annual World Extreme Medicine (WEM) Conference has taken place for several years — and will be held again in 2025 — in dedicated conference space at Edinburgh, Scotland’s Dynamic Earth science center.

The Events Industry Council’s “Futures Landscape Report” spotlights a dozen top forces affecting the future of the events industry.

Most planners say that ending food waste is a very high priority for them, but that many venues are either silent or resistant about the topic. Here’s how to change that.

Accessibility expert John Sage thinks the events industry has the potential to remove more barriers for travelers with disabilities. His company is helping to define what that looks like.

One minute, TikTok is banned; the next, it’s back. Then Meta decides to ditch professional fact-checking. Threads’ popularity skyrockets, then struggles to keep users engaged. Here are tips for navigating the shifting social-media landscape.