Event professionals who are trying out generative Artificial Intelligence tools like ChatGPT to help them brainstorm, streamline, analyze, and execute in their everyday work share their tips, approaches, and results.
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How One Event Professional ‘Onboards’ ChatGPT
ChatGPT users often consider the tool a co-pilot in the creative process. Marc Ghafoori, senior vice president of brand strategy for Heritage Exposition Services, thinks of the tool as a new employee ready for training.
Dissecting the Generative AI Disruption for Events
In a recent PCMA webinar, four event professionals shared how they are using generative AI tools to save time and enhance their creativity.
How AI is ‘Revolutionizing’ Work for This Event Professional
Megan Finnell, director of meetings and conferences for the Medical Group Management Association, is using generative AI tools to ramp up her productivity.
How 8 Event Marketers Are Using AI Now
From ChatGPT and DALL-E to Photoshop integrations, generative AI is everywhere — and a hot topic of discussion across marketing departments. Eight mdg specialists share how they are thinking about these tools and putting them to work.
The Future of AI — and Our Jobs
Will business events strategists lose relevancy in the eyes of their clients or organizations due to the growing use of artificial intelligence? PCMA’s Catalyst Community recently debated the question.
4 Ways to Help Attendees Navigate Your Event
For many annual meetings, the Great Resignation has resulted in erosion of loyal, regular attendees and an increase in first-timers whose experience can be improved with guidance on the best course for them to follow during your program.
Art Meets Science in Contest that Brings Society Members Together
An Endocrine Society celebrates — and elevates — the work of its members with an annual image competition, whose winners are showcased at its annual meeting.
Why Event Organizers Need to Be Aware of Transgender Attendees’ Event Journey
In a PCMA EduCon panel moderated by Glenn Stress, vice president of global B2B events and programs for Marriott International, a gender-diverse panel discussed barriers that members of the LGBTQ+ community face when traveling to events.