July/August 2023

Cover illustration by Sergio Membrillas

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Connecting AI, Legacy Events, and Accessibility

As we come to rely more on artificial intelligence in our everyday lives, we’ll also need to tap more often into our emotional intelligence, like listening to others with empathy.

BY Michelle Russell August 29, 2023

Sparking Innovation

We look forward to an exciting future for our global business events community. And that future starts now.

BY Sherrif Karamat August 29, 2023

Adventures with MidJourney

Convene experimented with generative AI tools MidJourney and ChatGPT to come up with meeting spaces of the future. See what the collaboration created.

BY Magdalina Atanassova August 28, 2023

How One Event Professional ‘Onboards’ ChatGPT

ChatGPT users often consider the tool a co-pilot in the creative process. Marc Ghafoori, senior vice president of brand strategy for Heritage Exposition Services, thinks of the tool as a new employee ready for training.

BY Michelle Russell August 25, 2023

How AI Is Transforming Event Data

This may be the first time since the arrival of the smartphone that events and associations have been immersed in technology innovation at the same speed as the world’s leading technology companies.

BY Joe Colangelo August 23, 2023

The Future of Emotional AI for Events

How one AI company is sussing out the emotions behind decision-making — because that’s how most of our decisions, including whether or not to attend an event, are made.

BY Michelle Russell August 22, 2023

Dissecting the Generative AI Disruption for Events

In a recent PCMA webinar, four event professionals shared how they are using generative AI tools to save time and enhance their creativity.

BY Magdalina Atanassova August 21, 2023

Adjusting Strategies to Changing Business Models

A European medical association has found that its pre-pandemic site-selection strategy, which prioritized a legacy engagement project, has not proven to be viable in the current environment.

BY Michelle Russell August 16, 2023

How AI is ‘Revolutionizing’ Work for This Event Professional

Megan Finnell, director of meetings and conferences for the Medical Group Management Association, is using generative AI tools to ramp up her productivity.

BY Jennifer N. Dienst August 11, 2023

The Noisier, the Better at This Event

The Acoustical Society of America members tune in to all kinds of sounds during their conferences.

BY Casey Gale August 8, 2023

How 8 Event Marketers Are Using AI Now

From ChatGPT and DALL-E to Photoshop integrations, generative AI is everywhere — and a hot topic of discussion across marketing departments. Eight mdg specialists share how they are thinking about these tools and putting them to work.

BY Kimberly Hardcastle-Geddes August 7, 2023

The Future of AI — and Our Jobs

Will business events strategists lose relevancy in the eyes of their clients or organizations due to the growing use of artificial intelligence? PCMA’s Catalyst Community recently debated the question.

BY Convene Editors August 7, 2023

Bridging the Generation Gap at Events

An intergenerational session at an annual medical conference benefits both junior and senior participants.

BY Curt Wagner August 4, 2023

How to Engage Next-Gen Members

Kenes Group’s Louise Gorringe opens the event-planning company’s idea book for helping association clients engage with their early-career members.

BY Curt Wagner August 4, 2023

Creating Positive Impact at Convening EMEA 2023

The gathering of business events leaders in Copenhagen, Denmark, will tackle such complex topics as dealing with uncertainty and fostering a sense of belonging at events — with a dose of hygge.

BY Curt Wagner August 1, 2023

CEMA Elevates Approach to Annual Summit

CEMA Summit’s educational program will be led by CEMA members for CEMA members.

BY Curt Wagner August 1, 2023

4 Ways to Help Attendees Navigate Your Event

For many annual meetings, the Great Resignation has resulted in erosion of loyal, regular attendees and an increase in first-timers whose experience can be improved with guidance on the best course for them to follow during your program. 

BY Dave Lutz, CMP July 17, 2023

The Economic and Catalytic Impact of Events

Events Industry Council CEO Amy Calvert on how the 2023 Global Economic Significance of Business Events study can help raise awareness of the business events industry as a catalyst for change.

BY Michelle Russell July 10, 2023

Art Meets Science in Contest that Brings Society Members Together

An Endocrine Society celebrates — and elevates — the work of its members with an annual image competition, whose winners are showcased at its annual meeting.

BY Curt Wagner July 10, 2023

Why Event Organizers Need to Be Aware of Transgender Attendees’ Event Journey

In a PCMA EduCon panel moderated by Glenn Stress, vice president of global B2B events and programs for Marriott International, a gender-diverse panel discussed barriers that members of the LGBTQ+ community face when traveling to events.

BY Casey Gale June 26, 2023

Making Your Meeting More Accessible

Two wheelchair accessibility tours at EduCon gave event organizers a first-hand experience navigating an event on two wheels rather than two feet.

BY Michelle Russell June 26, 2023

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