July/August 2023
Event professionals who are trying out generative Artificial Intelligence tools like ChatGPT to help them brainstorm, streamline, analyze, and execute in their everyday work share their tips, approaches, and results.
Cover illustration by Sergio Membrillas
view digital edition special edition subscribeConnecting AI, Legacy Events, and Accessibility
As we come to rely more on artificial intelligence in our everyday lives, we’ll also need to tap more often into our emotional intelligence, like listening to others with empathy.
Sparking Innovation
We look forward to an exciting future for our global business events community. And that future starts now.
Adventures with MidJourney
Convene experimented with generative AI tools MidJourney and ChatGPT to come up with meeting spaces of the future. See what the collaboration created.
How One Event Professional ‘Onboards’ ChatGPT
ChatGPT users often consider the tool a co-pilot in the creative process. Marc Ghafoori, senior vice president of brand strategy for Heritage Exposition Services, thinks of the tool as a new employee ready for training.
How AI Is Transforming Event Data
This may be the first time since the arrival of the smartphone that events and associations have been immersed in technology innovation at the same speed as the world’s leading technology companies.
The Future of Emotional AI for Events
How one AI company is sussing out the emotions behind decision-making — because that’s how most of our decisions, including whether or not to attend an event, are made.
Dissecting the Generative AI Disruption for Events
In a recent PCMA webinar, four event professionals shared how they are using generative AI tools to save time and enhance their creativity.
Adjusting Strategies to Changing Business Models
A European medical association has found that its pre-pandemic site-selection strategy, which prioritized a legacy engagement project, has not proven to be viable in the current environment.
How AI is ‘Revolutionizing’ Work for This Event Professional
Megan Finnell, director of meetings and conferences for the Medical Group Management Association, is using generative AI tools to ramp up her productivity.
The Noisier, the Better at This Event
The Acoustical Society of America members tune in to all kinds of sounds during their conferences.
How 8 Event Marketers Are Using AI Now
From ChatGPT and DALL-E to Photoshop integrations, generative AI is everywhere — and a hot topic of discussion across marketing departments. Eight mdg specialists share how they are thinking about these tools and putting them to work.
The Future of AI — and Our Jobs
Will business events strategists lose relevancy in the eyes of their clients or organizations due to the growing use of artificial intelligence? PCMA’s Catalyst Community recently debated the question.
Bridging the Generation Gap at Events
An intergenerational session at an annual medical conference benefits both junior and senior participants.
How to Engage Next-Gen Members
Kenes Group’s Louise Gorringe opens the event-planning company’s idea book for helping association clients engage with their early-career members.
Creating Positive Impact at Convening EMEA 2023
The gathering of business events leaders in Copenhagen, Denmark, will tackle such complex topics as dealing with uncertainty and fostering a sense of belonging at events — with a dose of hygge.
CEMA Elevates Approach to Annual Summit
CEMA Summit’s educational program will be led by CEMA members for CEMA members.
4 Ways to Help Attendees Navigate Your Event
For many annual meetings, the Great Resignation has resulted in erosion of loyal, regular attendees and an increase in first-timers whose experience can be improved with guidance on the best course for them to follow during your program.
The Economic and Catalytic Impact of Events
Events Industry Council CEO Amy Calvert on how the 2023 Global Economic Significance of Business Events study can help raise awareness of the business events industry as a catalyst for change.
Art Meets Science in Contest that Brings Society Members Together
An Endocrine Society celebrates — and elevates — the work of its members with an annual image competition, whose winners are showcased at its annual meeting.
Why Event Organizers Need to Be Aware of Transgender Attendees’ Event Journey
In a PCMA EduCon panel moderated by Glenn Stress, vice president of global B2B events and programs for Marriott International, a gender-diverse panel discussed barriers that members of the LGBTQ+ community face when traveling to events.
Making Your Meeting More Accessible
Two wheelchair accessibility tours at EduCon gave event organizers a first-hand experience navigating an event on two wheels rather than two feet.