March/April 2022

Cover illustration by Illustration by Cody Muir

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Coaster Con — An Event With a Twist

When it comes to interactive conferences, few do them better than the American Coaster Enthusiasts, who get their thrills on amusement park rides during member events.

BY Casey Gale July 25, 2022

Embracing Mental Health in the Workplace

How HR professionals are addressing post-pandemic mental health issues and supporting the wellbeing of employees — and themselves.

BY Michelle Russell May 31, 2022

World Championship of Magic Conjures Thousands of Attendees

The International Federation of Magic Societies event, taking place every three years, offers attendees masterclass education, workshops, lectures, and a competition involving various forms of stage and close-up magic.

BY Casey Gale May 27, 2022

Outside the Echo Chamber

For insights on how stakeholders want to participate in future events, we’re seeking out unusual sources.

BY Michelle Russell April 6, 2022

The Curb-Cut Effect and Accessibility at Events

Providing services to make events inclusive and accessible yields benefits for all participants.

BY Barbara Palmer April 6, 2022

Extending the Reach of Live Events

Business events professionals must remain vigilant about how we bring value to our audiences, in whatever channel they need.

BY Sherrif Karamat April 6, 2022

A Sweet Meet for the American Association of Candy Technologists

The American Association of Candy Technologists’ Technical Seminar 2021 featured tricks of the trade and an Iron Chef-inspired candy-making competition.

BY Casey Gale April 4, 2022

Holograms Are Giving Events the ‘Beam Me Up’ Experience

Holograms — 3D-image projections — are increasingly making their way into corporate headquarters and onto stages for conferences. Here’s what the technology can and can’t do. Yet.

BY Michelle Russell March 28, 2022

Room Set: A Light Show at the Oklahoma City Convention Center

Oklahoma City Convention Center’s award-winning light sculpture blends technology and art and reflects its locale in an ever-changing way.

BY Michelle Russell March 22, 2022

Force Majeure: Negotiating a Common Clause in Uncommon Times

Surges in COVID-19 cases caused by variants and the difficulties of predicting in-person attendance continue to make it challenging for organizers to know if or when to postpone, cancel, or try to renegotiate the terms of an in-person event. Here’s a legal perspective.

BY Casey Gale March 17, 2022

New Chief Diversity Officer on ‘Complex’ Task Ahead

Just one day after she officially started as Destinations International’s inaugural chief diversity officer, Sophia Hyder Hock chatted with Convene. Here’s what she brings to the CVB industry and where she’ll be focusing on making an impact.

BY Michelle Russell March 16, 2022

Increase Event Attendance by Increasing Web Traffic

Three things to keep in mind about your event prospects’ expectations when they land on your website.

BY Michael Engard March 16, 2022

Ukraine Humanitarian Crisis: How the Events Industry is Helping

The number of events, travel, and hospitality industry groups that have condemned Russia’s attacks on Ukraine continues to grow — while more event venues in Europe convert their facilities to house the millions of Ukrainians escaping the ravages of war.

BY Curt Wagner March 11, 2022

5 Tips to Develop a Plan for Optimizing Event Registration

If you had a major meeting in Q1 or Q2 of 2022, you’ve likely had some sleepless nights, thanks to your registration pacing. Here’s some help for that. 

BY Dave Lutz, CMP March 10, 2022

How a Pandemic Problem Helped Innovate a GMID Program

After a year off due to COVID-19 in 2020, PCMA’s Capital Chapter switched its Hill Day advocacy event last year to virtual appointments with lawmakers and invited other PCMA chapters to lead the meet-ups — thereby increasing the number of participants and appointments. The chapter is building on that momentum for this year’s virtual Hill Day.

BY Curt Wagner March 10, 2022

PCMA EduCon Speaker Ryan Leak: Turn Your Stumbles into Successes

The leadership expert, coach, and author of Chasing Failure: How Falling Short Sets You Up for Success says it’s better to own our blunders and move on — even when we mess up in a public way.

BY Michelle Russell March 8, 2022

Why Fixing a Gender Imbalance Won’t Fix Gender Bias

An analysis of industries with more female than male workers — including the meetings industry — shows that gender inequities persist even when female employees are in the majority.

BY Barbara Palmer March 4, 2022

Capturing ‘Lightning in a Bottle’ Event Data

When COVID-19 forced the American Pet Products Association (APPA) and Pet Industry Distributors Association (PIDA) to make Global Pet Expo a digital experience in 2021, show management learned valuable lessons about data capture that it has put into practice at its in-person show.

BY Michelle Russell February 25, 2022

A Dickens of a Breakthrough

Dickens scholars and computer scientists got together online and solved a century-old literary puzzle. What can the meetings industry learn about the value of collaboration from their success story? 

BY Barbara Palmer February 21, 2022

Looking at In-Person Events With a Fresh Lens

The Four Dimensions hold the secret to creating engaging experiences for a new era of events.

BY Beth Surmont February 14, 2022

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