As the COVID-19 crisis has rocked the business events industry, new business models have spring up — not as short-term workarounds, but as lasting shifts.
Cover illustration by Jon Krausedigital edition print edition
How Convention Centers Are Incubating Events Industry Recovery
Convention centers around the world have repurposed their facilities to meet the needs of hybrid and virtual events — and the Palais des congrès de Montréal is tapping into the future of events in a different way.
The Lines Are Blurring Between Event Production and ‘Other Worlds’
Google’s global events account manager, Megan Henshall, talks about how a new initiative at Google is exploring opportunities for events in the metaverse — and what that means for the business events industry.
Digital and Hybrid a ‘Great Change’ for the Industry
Much like many of her peers, event organizer Mia Monroe was thrust into producing digital events during the pandemic. She spoke with Convene about her new skillset and how her experience in the industry helped guide her new role.
Focus on Collaboration Helps Event Company Through Pandemic Times
AIM Group’s vice president shares how, as a result of the COVID-19 crisis, the multinational event company rethought its internal workings, got creative, and offered new innovative solutions to its clients.
The Hybrid Event Format Is Here to Stay, Survey Suggests
Ninety percent of respondents to an Encore Planner Pulse Survey said they will or expect to use a digital-event strategy once in-person meetings recover.
Business Events Recovery: It’s a Roller-Coaster Ride of Emotions
Our COVID-19 Recovery Dashboard Survey has been tracking the emotions of planners and suppliers for nearly a year. Here we plot out what that looks like.
Telling the Stories of Underrepresented Communities
Melissa Cherry has made a career out of telling destinations’ often overlooked stories of diverse communities. In her new role with Miles Partnership, she’s using her 25 years of tourism experience to help organizations make DEI part of every conversation.
The Future of Events is Phygital and Omnichannel
Juliano Lissoni, MCI Group managing director, Canada, on how the pandemic has accelerated the use of AI, machine learning, and blockchain technologies to boost engagement and experiences in the metaverse — “a fully realized digital world that exists beyond the analog one in which we live.”
How the Great Resignation is Impacting Business Events
Workers are quitting their jobs in droves. A recent SHRM survey finds that more than two out of five U.S. workers are actively searching for a new job or plan to soon. We’ve mined Convene’s latest Recovery Dashboard results for insights about the Great Resignation and the business events industry.
How Diversity and Inclusion Changed Microsoft for the Better
Since 2015, Microsoft has hired more than 150 neurodiverse individuals to work full-time at the technology corporation.
Another Twist in the Road Back to In-Person Events?
A June conversation among PCMA Catalyst Community participants about a shift back to virtual events rather than an expected return to in-person meetings underscores fundamental changes in the business events industry.
In a Brand-New Role, Sonya Bradley Looks to ‘Make a Bit of a Mark’
As Visit Sacramento’s chief of diversity, equity, and inclusion, Sonya Bradley is applying her marketing and communications background at the bureau she has served for 19 years to social justice issues — locally and more broadly.
12 Takeaways From HIMSS’ Successful, Fully Vaxxed Conference
Expert advice, scenario planning, and clear communication played vital roles in HIMSS’ ability to safely host close to 20,000 health-tech professionals in Las Vegas in August.
Meetings and Your Brain: Human Connection Under the Microscope
Jacques W. Martiquet, aka “The Party Scientist,” says he has “hacked the code” of bringing excitement and joy to digital events.
The Dark Side of Contactless Check-in
The front desk is where hotel guests may have their only exchange with an employee. But digital check-ins, a trend that has taken off during the pandemic, does away with that interpersonal aspect — and makes it easier for potential human trafficking to occur.
Don’t Skimp on Images in Your Event Marketing During COVID Times
During the pandemic, the strategic use of images can do everything from conveying your event’s welcoming-to-all culture to quelling participants’ concerns over health and safety — as long as you follow through on those messages.
4 Strategies to Win Back International In-Person Attendees
Want to ensure a steady return of international participants at your in-person events in 2022? Start now by doing these four things, advises an international event marketer.
How to Plan and Host a Profitable Event With Certainty in Uncertain Times
Five strategies to follow — and four questions to ask — to put your events on a forward track.