Cover illustration by Dan Matutinadigital edition print edition
Four Tips to Include in Your Event Marketing Plan
While there’s room in an event marketing plan for the standard press release and reputation management tactics, it’s becoming increasingly important to stay on top of trends that are at the height of PR fashion.
Soul, Community, Planet — and a Different Kind of Pricing
A boutique hotel in Colorado is taking an unorthodox approach to room rates by giving guests a say in the final charges.
Scleroderma Congress Innovates to Emphasize Patient Participation
When the World Scleroderma Foundation decided it wanted to include a patient component to its international congress, it planned two parallel events: one for medical professionals, and one for patients.
Flip the Abstract Model at Scientific Conferences
If your scientific or medical event is heavily dependent on participants who justify their attendance because you’ve accepted their oral or poster abstract, you may be diluting the quality of the conference experience. Think about this strategy instead.
How to Make Conference Ribbons Serve a Larger Purpose
Event ribbons are the perfect way to help attendees stand out while still fitting in — by allowing them to signal to others who they are.
GitHub Universe Meets New Goals, Doesn’t Lose Wow Factor
What does it look like when a national conference is shaped as much by a company’s values as by its financial goals?
Strategies to Improve Negotiations in Era of Hotel Consolidations
For event planners, the increased number of mergers and acquisitions translates into tougher negotiations with hotels: In some destinations, every meeting hotel is now owned by the same company.
San Francisco’s Moscone Center: ‘State-of-the-Art Everything’
San Francisco constantly reinvents itself while holding on to its history, a fact made obvious during a recent tour of the expanded Moscone Center and other spaces the city has to offer.
Advanced Materials Congress Takes a ‘Knowledge Experience’ Cruise
The three-day event takes place aboard a Viking Line cruise ship that departs from Stockholm, Sweden, sails across the Baltic Sea to Helsinki, Finland, and then returns to Stockholm.
This Novel Convention Celebrates Betsy-Tacy Books
The intimate gathering of readers features speakers who have been inspired by Maud Hart Lovelace’s semi-autobiographical book series and have followed the protagonist Betsy’s dream of becoming a published author.
Real Reasons Convention Attendees Aren’t Booking in the Block
A new study analyzes the attitudes and expectations that drive attendee housing decisions — and it’s not always about saving money.
Give Your Attendees’ Brains a Break, Not a Workout
Two Convening Leaders 2019 sessions shared why cramming your education program with loads of content actually detracts from your participants’ ability to learn — and what you need to do instead.
When it Comes to Trade Shows, What Separates Men From Women?
The Center for Exhibition Industry Research analyzed what men and women seek to gain from attending a trade show and why their objectives differ.
Making Events Universally Accessible
BestCities’ new report, “Universal Accessibility in Meetings,” provides real-life examples of business events — like the True Colours Festival — that promote inclusivity for delegates with disabilities.