While there’s room in an event marketing plan for the standard press release and reputation management tactics, it’s becoming increasingly important to stay on top of trends that are at the height of PR fashion.

After many years of producing an event, your familiarity with stakeholders may cause you to overlook other potential audience segments. Marissa Thompson at mdg shares tips on how to make sure that doesn’t happen.

A boutique hotel in Colorado is taking an unorthodox approach to room rates by giving guests a say in the final charges.

When the World Scleroderma Foundation decided it wanted to include a patient component to its international congress, it planned two parallel events: one for medical professionals, and one for patients.

If your scientific or medical event is heavily dependent on participants who justify their attendance because you’ve accepted their oral or poster abstract, you may be diluting the quality of the conference experience. Think about this strategy instead.

Event ribbons are the perfect way to help attendees stand out while still fitting in — by allowing them to signal to others who they are.

Women, recent research says, have to overcome barriers to career advancement once they become mothers. Events shouldn’t add to their hurdles.

What does it look like when a national conference is shaped as much by a company’s values as by its financial goals?

What’s in store for event professionals at PCMA’s summer gathering? Expect to continue the conversation that kicked off at Convening Leaders on how to leverage disruption for engaging experiences.

For event planners, the increased number of mergers and acquisitions translates into tougher negotiations with hotels: In some destinations, every meeting hotel is now owned by the same company.

Here’s how event professionals are creating memorable attendee experiences without busting their budgets.

San Francisco constantly reinvents itself while holding on to its history, a fact made obvious during a recent tour of the expanded Moscone Center and other spaces the city has to offer.

The three-day event takes place aboard a Viking Line cruise ship that departs from Stockholm, Sweden, sails across the Baltic Sea to Helsinki, Finland, and then returns to Stockholm.

The intimate gathering of readers features speakers who have been inspired by Maud Hart Lovelace’s semi-autobiographical book series and have followed the protagonist Betsy’s dream of becoming a published author.

A new study analyzes the attitudes and expectations that drive attendee housing decisions — and it’s not always about saving money.

When hotel properties can’t find enough qualified workers to meet their needs, hotel-based meetings and events feel the effects. As challenges persist, a number of industry players are introducing solutions.

Current trade and political tensions are creating a more difficult environment for the global business events industry.

Punxsutawney Phil couldn’t find his shadow, so Convene headed to Phoenix to find the first signs of spring.

Your boss said no to your request for a salary increase. Now what?

Two Convening Leaders 2019 sessions shared why cramming your education program with loads of content actually detracts from your participants’ ability to learn — and what you need to do instead.

The Center for Exhibition Industry Research analyzed what men and women seek to gain from attending a trade show and why their objectives differ.

How might the AEG Facilities/SMG deal — the latest move in the mergers-and-acquisitions game that is reshaping the meetings and events industry — impact you?

BestCities’ new report, “Universal Accessibility in Meetings,” provides real-life examples of business events — like the True Colours Festival — that promote inclusivity for delegates with disabilities.