April 2019

April 2019

Cover illustration by Dan Matutina

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Four Tips to Include in Your Event Marketing Plan

While there’s room in an event marketing plan for the standard press release and reputation management tactics, it’s becoming increasingly important to stay on top of trends that are at the height of PR fashion.

BY Kimberly Hardcastle-Geddes Kate Blom-Lowery August 23, 2019

Expand Your Marketing Reach

After many years of producing an event, your familiarity with stakeholders may cause you to overlook other potential audience segments. Marissa Thompson at mdg shares tips on how to make sure that doesn’t happen.

BY Kimberly Hardcastle-Geddes May 2, 2019

Soul, Community, Planet — and a Different Kind of Pricing

A boutique hotel in Colorado is taking an unorthodox approach to room rates by giving guests a say in the final charges.

BY David McMillin May 1, 2019

Scleroderma Congress Innovates to Emphasize Patient Participation

When the World Scleroderma Foundation decided it wanted to include a patient component to its international congress, it planned two parallel events: one for medical professionals, and one for patients.

BY Cristi Kempf April 24, 2019

Flip the Abstract Model at Scientific Conferences

If your scientific or medical event is heavily dependent on participants who justify their attendance because you’ve accepted their oral or poster abstract, you may be diluting the quality of the conference experience. Think about this strategy instead.

BY Dave Lutz, CMP April 23, 2019

How to Make Conference Ribbons Serve a Larger Purpose

Event ribbons are the perfect way to help attendees stand out while still fitting in — by allowing them to signal to others who they are.

BY Don Neal April 18, 2019

What’s a (Working) Mother to Do?

Women, recent research says, have to overcome barriers to career advancement once they become mothers. Events shouldn’t add to their hurdles.

BY Michelle Russell April 17, 2019

GitHub Universe Meets New Goals, Doesn’t Lose Wow Factor

What does it look like when a national conference is shaped as much by a company’s values as by its financial goals?

BY Nichole Bernier April 17, 2019

Sneak Preview of the Action at 2019 PCMA EduCon

What’s in store for event professionals at PCMA’s summer gathering? Expect to continue the conversation that kicked off at Convening Leaders on how to leverage disruption for engaging experiences.

BY David McMillin April 12, 2019

Strategies to Improve Negotiations in Era of Hotel Consolidations

For event planners, the increased number of mergers and acquisitions translates into tougher negotiations with hotels: In some destinations, every meeting hotel is now owned by the same company.

BY Nancy Mann Jackson April 10, 2019

How Event Strategists Keep F&B, AV Costs Down

Here’s how event professionals are creating memorable attendee experiences without busting their budgets.

BY Nancy Mann Jackson April 1, 2019

San Francisco’s Moscone Center: ‘State-of-the-Art Everything’

San Francisco constantly reinvents itself while holding on to its history, a fact made obvious during a recent tour of the expanded Moscone Center and other spaces the city has to offer.

BY Barbara Palmer March 29, 2019

Advanced Materials Congress Takes a ‘Knowledge Experience’ Cruise

The three-day event takes place aboard a Viking Line cruise ship that departs from Stockholm, Sweden, sails across the Baltic Sea to Helsinki, Finland, and then returns to Stockholm.

BY Casey Gale March 29, 2019

This Novel Convention Celebrates Betsy-Tacy Books

The intimate gathering of readers features speakers who have been inspired by Maud Hart Lovelace’s semi-autobiographical book series and have followed the protagonist Betsy’s dream of becoming a published author.

BY Casey Gale March 28, 2019

Real Reasons Convention Attendees Aren’t Booking in the Block

A new study analyzes the attitudes and expectations that drive attendee housing decisions — and it’s not always about saving money.

BY David McMillin March 28, 2019

Hospitality Industry Responds to Labor Shortage

When hotel properties can’t find enough qualified workers to meet their needs, hotel-based meetings and events feel the effects. As challenges persist, a number of industry players are introducing solutions.

BY Nancy Mann Jackson March 27, 2019

Circumnavigating Challenges

Current trade and political tensions are creating a more difficult environment for the global business events industry.

BY Sherrif Karamat March 27, 2019

Phoenix Warms the Winter Weary

Punxsutawney Phil couldn’t find his shadow, so Convene headed to Phoenix to find the first signs of spring.

BY David McMillin March 8, 2019

No Raise for You?

Your boss said no to your request for a salary increase. Now what?

BY Ellen Ryan March 7, 2019

Give Your Attendees’ Brains a Break, Not a Workout

Two Convening Leaders 2019 sessions shared why cramming your education program with loads of content actually detracts from your participants’ ability to learn — and what you need to do instead.

BY Betsy Bair February 22, 2019

When it Comes to Trade Shows, What Separates Men From Women?

The Center for Exhibition Industry Research analyzed what men and women seek to gain from attending a trade show and why their objectives differ.

BY David McMillin February 21, 2019

Consolidations Reshaping Business Events Industry

How might the AEG Facilities/SMG deal — the latest move in the mergers-and-acquisitions game that is reshaping the meetings and events industry — impact you?

BY David McMillin February 18, 2019

Making Events Universally Accessible

BestCities’ new report, “Universal Accessibility in Meetings,” provides real-life examples of business events — like the True Colours Festival — that promote inclusivity for delegates with disabilities.

BY Jasmine Zhu February 7, 2019

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