Videos, Webinars & Continuing Education

Discover the best in events education

From event design, to audience acquisition, negotiations and more, earn as you learn. Plus, PCMA Members have access to hundreds of recorded sessions from past events, including Convening Leaders.

Collect CE credits by signing in with the email address on file with PCMA. Upon completion of the video, the credit will automatically be added to your CE Transcript.

Participate in upcoming webinars and collect additional CE credits when available.

Preparedness and Agility in an Uncertain World
Marketplace disruptions, geopolitical upheavals, last-minute client demands — the unexpected doesn’t have to derail a carefully designed event. Leaders who can demonstrate agility and build teams with solution-oriented mindsets are able to successfully navigate challenges. Discover tips on how to create a team culture that encourages flexibility and accommodates change ...
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Preparedness and Agility in an Uncertain World

Length:
00:52:51
Clock Hours:
1
Making the Right Connections: Who to Have in Your Corner
With the click of the mouse you are virtually connected to someone halfway around the world as easily as your neighbor down the street. But are these connections meaningful? Listen as Janine Garner discusses how to make sincere connections, including the four types of people that are integral to you, ...
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Making the Right Connections: Who to Have in Your Corner

Length:
00:57:40
Clock Hours:
1
AR/VR: Gimmick or Strategy
Virtual reality and augmented reality are tools for forward-thinking planners in addition to being cool technologies. VR allows you to tour your booth during the planning phase before you arrive onsite. AR allows you to demonstrate your product’s functionality in real time. These digital tools help tell your story and ...
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AR/VR: Gimmick or Strategy

Length:
00:38:07
Clock Hours:
1
Launch and Leverage SMM to Open Up Opportunity and Resources
The art of strategic meetings management is viewing your organizational meetings holistically and seeing how they save costs and free up resources. But you can take SMM beyond tactical logistics and make it work harder for you. This session will explore simple ways to get started with SMM, how it ...
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Launch and Leverage SMM to Open Up Opportunity and Resources

Length:
00:45:48
Clock Hours:
1
Sustainability: No Longer an Option, But a Necessity
There are many altruistic reasons to make your events more sustainable. And, there’s a financial reason too. Explore the benefits of designing events with sustainability at the forefront in a way that makes financial sense. Examine the steps to build a business case for sustainability initiatives at your events and ...
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Sustainability: No Longer an Option, But a Necessity

Length:
01:02:31
Clock Hours:
1
Reach New Business Heights with Purpose, Alignment & Leadership
As one of Australia’s leading entrepreneurs Naomi Simson (a Shark on Australian Shark Tank) shares a colorful entrepreneurial story of growth, leadership and culture. She expands on how aligning ‘the right team’ to purpose, vision, and values created a winning formula to scale her enterprise in a rapidly changing experience ...
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Reach New Business Heights with Purpose, Alignment & Leadership

Length:
01:00:00
Clock Hours:
1
Letting Go and Learning Fast to Thrive
Having a fixed mindset and leaning on behaviors that have made your career successful up to now may hold you back in the future. Future of work strategist Heather McGowan will reveal the major shifts impacting workplace identity and why human-centered skills like creativity, empathy and communication will be essential ...
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Letting Go and Learning Fast to Thrive

Length:
00:50:59
Clock Hours:
1
Ubertrends: How Trends and Innovation are Transforming Our Future
Discover how “ubertrends” and innovations are reshaping business and consumer market behavior. Michael Tchong, an adjunct professor of innovation at the University of San Francisco and author of three books, takes you on a journey through the “landscape of now” to gain insights and ideas on how to connect with ...
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Ubertrends: How Trends and Innovation are Transforming Our Future

Length:
01:01:58
Clock Hours:
1
Get to Yes in Contract Negotiations
Discover the negotiation strategies that will help you secure the best hotel, facility and vendor contracts for your events and organization. You’ll her about key contract clauses, tips and variables that can influence negotiation outcomes. Find efficient and painless ways to get to “yes” in this session ...
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Get to Yes in Contract Negotiations

Length:
00:57:17
Clock Hours:
1
Leadership at All Levels: Using Intention to Build Success
Leadership can be an elusive, but learned, skill. This session will help you understand the A.C.E. leadership approach (Appreciation, Contribution and Engagement) and how to effectively implement it at your organization. Hear how you can inspire your team to succeed and how A.C.E. culture can make you an effective leader ...
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Leadership at All Levels: Using Intention to Build Success

Length:
00:45:13
Clock Hours:
1
Stay in the Game by Increasing Your Adaptability to New Technology
Technology is aggregating the speed, scale, and synthesis of change. If your organization harbors a tech resistant culture, you may be leaving opportunities on the table. In the fast-paced business events industry, how are you integrating tech to better serve your audiences? ...
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Stay in the Game by Increasing Your Adaptability to New Technology

Length:
00:48:05
Clock Hours:
1
Welcoming Diverse Travelers with More Inclusive Events
LGBTQ+ business events attendees can still face challenges despite the best inclusion efforts of events organizers. In this session, we’ll take a closer look at the LGBTQ+ audience and how efforts including gender-neutral language and bathrooms can make all business events participants feel welcome ...
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Welcoming Diverse Travelers with More Inclusive Events

Length:
00:57:52
Clock Hours:
1
Events in China and the APAC Region: What’s New and What’s Next?
China’s reputation as a top meeting destination continues to grow the Asia-Pacific region sees increases in its MICE (Meetings, Incentives, Conventions and Exhibitions) industry. Hear about China’s evolution as a business events industry leader and gain strategies on how to navigate complex cultural and logistical relationships to ensure your organization’s ...
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Events in China and the APAC Region: What’s New and What’s Next?

Length:
00:54:41
Clock Hours:
1
Hard Data on What’s Happening With Room Bookings
It is widely understood that a percentage of attendees at conventions don’t reserve hotel rooms within the room block. Consequently, it’s challenging to accurately quantify the true impact of convention/group business, attendee buying trends and guest experiences, booking through housing companies, room block incentives, third-party partnerships and shared marketing initiatives ...
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Hard Data on What’s Happening With Room Bookings

Length:
01:00:00
Clock Hours:
1
Theme Building: Not What You’re Thinking
Creating a meaningful theme, one that binds the elements of an event together consistently, is often substituted with a tagline that has little to do with the purpose, objectives and structure of the event. During this session you’ll be introduced to a model and methodology for theming events from the ...
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Theme Building: Not What You’re Thinking

Length:
01:00:00
Clock Hours:
1
High Performance Habits of Magnetic Human Beings
What makes someone magnetic enough to attract, influence, and lead other people? Charisma is not born, it’s built. How people see us depends on the way we treat them. Therefore, our habits determine who we are and how effective we are in life and at work ...
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High Performance Habits of Magnetic Human Beings

Length:
01:00:00
Clock Hours:
1
Adult Learning Research: Promoting Innovative Session Formats
No two people retain information in the same way, which presents a challenge for event strategists and speakers alike. How do we provide education in a format that engages and enlightens all adult learners? This session will take a closer look at how key adult learning principles can assist in ...
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Adult Learning Research: Promoting Innovative Session Formats

Length:
01:00:00
Clock Hours:
1
Finding Solutions to Social Justice Issues from Human Trafficking to Homelessnes
As an industry we can come together to make a difference on social justice issues — it's simply a matter of awareness. We'll kick off the session by taking an in-depth look at the human trafficking epidemic, discussing the warning signs that someone is being held against their will and ...
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Finding Solutions to Social Justice Issues from Human Trafficking to Homelessnes

Length:
01:00:00
Clock Hours:
1
Main Stage | Transforming Experiences Into a Positive Force for Change
Two remarkable people will tell their stories of grit and resilience, proving that life experiences can uniquely position all of us to change the world for the better. The pair will be interviewed by Main Stage facilitator Holly Ransom ...
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Main Stage | Transforming Experiences Into a Positive Force for Change

Length:
01:15:00
Clock Hours:
1.25
Beyond the Spend: Does Your Event’s Economic Impact Matter?
The Events Industry Council and Oxford Economics reported meetings, conventions, and trade shows collectively contributed $845 billion in business sales and $104 billion in federal, state, and local taxes to the U.S. economy in 2016. The power of the industry is clear, but evaluating the contribution of an individual event ...
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Beyond the Spend: Does Your Event’s Economic Impact Matter?

Length:
01:00:00
Clock Hours:
1
The Believability Crisis - How to Build Trust and Stand Out
We are living in a time when it is harder to earn trust than ever before. People skip ads, doubt brands, and disagree on what the “facts” actually are. So what does it take to build trust during this believability crisis? Rohit Bhargava will reveal the five fundamental secrets to ...
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The Believability Crisis – How to Build Trust and Stand Out

Length:
01:00:00
Clock Hours:
1
Improve Business Results with Diversity and Inclusion
Strong evidence has proven diverse teams outperform homogeneous ones. Inclusive teams are 2 times as likely to meet or exceed financial goals, 3 times as likely to be high-performing, 6 times more likely to be innovative and 8 times more likely to achieve better business outcomes.* During this session, participants ...
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Improve Business Results with Diversity and Inclusion

Length:
01:00:00
Clock Hours:
1
How to Design Events Worth Binge-Watching
In this TV binge era, it’s not hard to imagine providing an abundance of content from your annual events that your followers could devour in one sitting, one “episode” after another. This session will explore how you can strategically bundle the content you already own into a binge-worthy block your ...
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How to Design Events Worth Binge-Watching

Length:
01:00:00
Clock Hours:
1
Innovate Your Business Model to Achieve Growth
Business event strategists and suppliers have massive potential to drive changes that increase revenue, decrease risk and contain costs for their organization. It comes down to being familiar with business challenges and applying innovative thinking to create more value and growth ...
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Innovate Your Business Model to Achieve Growth

Length:
01:00:00
Clock Hours:
1