Videos, Webinars & Continuing Education

Discover the best in events education

From event design, to audience acquisition, negotiations and more, earn as you learn. Plus, PCMA Members can access premium content with hundreds of recorded sessions from past events, including Convening Leaders.

Collect CE credits by signing in with the email address on file with PCMA. Upon completion of the video, the credit will automatically be added to your CE Transcript.

Participate in upcoming webinars and collect additional CE credits when available.

AmyBlackman
Business events have a new definition: A gathering of people with shared interests who meet in the mediums where they are. Maybe it’s IRL (in real life), URL (digitally) or both, but people are still gathering and industry research is demonstrating that events are as important as ever. The PCMA ...
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7 Change Actions: From ROI to ROE: Return on Events – How Business Events Impact Growth

Length:
00:30:30
Clock Hours:
1
Digital-Experience-Institute-It's-Alive!-Building-Engaged-Digital-Communities-in-2021
In-person events create the opportunity to meet people in the hallway, sessions, or on the exhibit floor to connect with new, or reconnect with old, friends. These connections are kept alive by events bringing you back together and an occasional email exchange for most. Now, in a mostly digital world, ...
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Digital Experience Institute: It’s Alive! Building Engaged Digital Communities in 2021

Length:
00:32:48
Clock Hours:
1
Digital-Experience-Institute-It's-a-Very-Very-Hybrid-World
Hybrid events of the past typically broadcasted sessions on the in-person schedule, with filler content or “dead-air” breaks when the onsite schedule was not in session. Now the new meaning of hybrid is top of mind for the industry and the importance of engaging participants both onsite and online, giving ...
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Digital Experience Institute: It’s a Very Very Hybrid World

Length:
00:51:10
Clock Hours:
1
Digital-Experience-Institute-The-Future-is-Hybrid-Understanding-the-Key-Drivers-to-Effectively-Navigate-the-New-Normal
The world has changed and the effect on the live events industry has been forever tilted. Event professionals around the world are navigating uncharted terrain. In this session, we share insights gleaned from over 2,000 event professionals on the evolving state of meetings, the emerging shift to hybrid events and ...
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Digital Experience Institute: The Future is Hybrid: Understanding the Key Drivers to Effectively Navigate the New Normal

Length:
00:48:40
Clock Hours:
1
Create-Resilient,-Competitive-Business-Models-with-Pattern-Thinking
Regularly assessing and adapting your business models is essential to avoid disruptions in how you create, deliver and capture value. To do this effectively, you must understand business model building blocks and how to identify patterns so you can make strategic structural changes. Gennaro Cuofano will break down the key ...
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Create Resilient, Competitive Business Models with Pattern Thinking

Length:
00:32:22
Clock Hours:
1
7-Change-Actions-The-Strategic-Art-of-Virtual-Connection
Knowing how to create authentic meaningful connection online is an essential leadership skill that is only growing in demand. A culture of connection catalyzes psychological safety and accelerates the collaborative potential of any group. In this interactive training, you will learn how to create a feeling of intimacy amongst participants, ...
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7 Change Actions: The Strategic Art of Virtual Connection

Length:
00:29:20
Clock Hours:
1
Delivering-Social-Progress-How-Associations-are-Evolving-to-Stay-Relevant
LEARNER OUTCOMES: The changing role of associations and the direction for associations moving forward. How COVID-19 has emphasized the need for change and how associations can form relationships that benefit them The role of an association hub and how it can help associations expand their reach, harness knowledge and tap ...
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Delivering Social Progress: How Associations are Evolving to Stay Relevant

Length:
00:45:56
Clock Hours:
1
Build-Back-Better---Seizing-New-Opportunities-for-the-APAC-Business-Events-Ecosystem
APAC Leaders will discuss the key factors impacting the recovery and what new business models, mindsets and skillsets will usher in future opportunities for the business events industry. They will discuss the exploration of new hybridized business models, emerging omnichannel event and experience trends that are paving the way for ...
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Build Back Better – Seizing New Opportunities for the APAC Business Events Ecosystem

Length:
00:26:58
Clock Hours:
1
Fireside-Chat-The-Future-of-Meetings-and-Corporate-Events-in-the-Year-Ahead
Hear from Northstar Meetings Group Executive Vice President and Group Publisher, David Blansfield and Grail Insights Managing Director, Vivek Neb in this fireside chat moderated by M&C Asia Editor, Lauren Arena. Get expert insights and hear their take on the industry’s most pressing questions, including: The implication of vaccines on ...
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Fireside Chat: The Future of Meetings and Corporate Events in the Year Ahead

Length:
00:31:50
Clock Hours:
1
OriLahav
One of the biggest challenges organizations have faced this year while producing digital events is engaging participants with their sponsors and exhibitors. Some, however, have cracked the code and successfully constructed a model in which their traditional sponsors and exhibitors gained equal or greater value in their digital. This interview-style ...
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Digital Experience Institute: Delivering Value to Virtual Sponsors

Length:
00:57:39
Clock Hours:
1
Race,-Equity-and-Actionable-Steps-to-Increase-Access-and-Opportunities-for-All
Join the award-winning author, radio host and three-time New York Emmy-nominated documentary filmmaker, Dr. Kaye Wise Whitehead, as she connects the history of systemic racism to what is happening across the country in our cities, homes and businesses. To make real change in our organizations and industry, Dr. Whitehead will ...
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Race, Equity and Actionable Steps to Increase Access and Opportunities for All

Length:
00:44:44
Clock Hours:
1
7-Change-Actions-Crafting-Authentic-Experiences-with-Emotional-and-Audience-Intelligence
2020 has been the year to keep it real and that will continue into 2021 and beyond. Brands that recognize the importance of communicating our emotional, physical and mental truths are creating meaningful moments we can connect with. Haute Dokimazo’s Liz Lathan & Nicole Osibodu, will break down authenticity basics ...
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7 Change Actions: Crafting Authentic Experiences with Emotional and Audience Intelligence

Length:
00:28:34
Clock Hours:
1
Values-based-Leadership-Business-Events-and-Hospitality-Industries-Need-Now
These times of profound change demand values-based leaders who can both navigate the current moment and also act with vision to drive progress toward a stronger future. Mark Hoplamazian, President and CEO of Hyatt Hotels, is such a leader and will be joined in conversation by Dan Porterfield, President and ...
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Values-based Leadership Business Events and Hospitality Industries Need Now

Length:
00:44:40
Clock Hours:
1
CL20-Navigating-Your-Diverse-Workplace
It’s possible to have five generations represented in one workplace, a historical first. This phenomenon raises challenges in communications, retention, training and recruitment. This session will examine the shifting demographics and dynamics in workplaces and how leaders can successfully navigate relationships with each generation ...
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Navigating Your Diverse Workplace

Length:
00:53:13
Clock Hours:
1
Harnessing Emotion as a Leader: Tools to Express Emotions at Work
Leadership success is shaped by effectively harnessing emotion to build trust while still maintaining the delicate balance between sharing and oversharing. This session equips leaders with the tools to understand, navigate and express their emotions at work ...
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Harnessing Emotion as a Leader: Tools to Express Emotions at Work

Length:
00:53:06
Clock Hours:
1
Solving for the Room Block Conundrum
Participate in this session to hear different perspectives on innovating the attendee room booking process through the lens of the latest findings from the Room Block of the Future research project ...
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Solving for the Room Block Conundrum

Length:
00:59:42
Clock Hours:
1
The Art of Persuasion: Using Influence to Increase Sales
In this fast paced session, Business expert and BBC mentalist David Meade, will equip us with persuasive trading and learning techniques to assist us with influencing others while increasing sales ...
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The Art of Persuasion: Using Influence to Increase Sales

Length:
01:01:17
Clock Hours:
1
Smart Cities: Strategies, Successes and Impacts
Smart Cities initiatives are designed to improve the lives of citizens and local business through data-driven, yet human-focused technology and sustainability initiatives. Hear insights and strategies from business events leaders at four Smart Cities about their journey and the impact it has had on their business events and hospitality sectors ...
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Smart Cities: Strategies, Successes and Impacts

Length:
00:56:11
Clock Hours:
1
This is Your Event. This is Your Event on 5G.
Get the inside scoop on how meetings and events can prepare for 5G, the next giant leap in mobile technology. With connectivity speeds nearly 100 times faster than current broadband services, 5G will reshape how we use mobile devices at events. Explore what faster file upload/download speeds, virtual and virtual ...
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This is Your Event. This is Your Event on 5G.

Length:
01:00:59
Clock Hours:
1
Preparedness and Agility in an Uncertain World
Marketplace disruptions, geopolitical upheavals, last-minute client demands — the unexpected doesn’t have to derail a carefully designed event. Leaders who can demonstrate agility and build teams with solution-oriented mindsets are able to successfully navigate challenges. Discover tips on how to create a team culture that encourages flexibility and accommodates change ...
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Preparedness and Agility in an Uncertain World

Length:
00:52:51
Clock Hours:
1
Making the Right Connections: Who to Have in Your Corner
With the click of the mouse you are virtually connected to someone halfway around the world as easily as your neighbor down the street. But are these connections meaningful? Listen as Janine Garner discusses how to make sincere connections, including the four types of people that are integral to you, ...
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Making the Right Connections: Who to Have in Your Corner

Length:
00:57:40
Clock Hours:
1
AR/VR: Gimmick or Strategy
Virtual reality and augmented reality are tools for forward-thinking planners in addition to being cool technologies. VR allows you to tour your booth during the planning phase before you arrive onsite. AR allows you to demonstrate your product’s functionality in real time. These digital tools help tell your story and ...
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AR/VR: Gimmick or Strategy

Length:
00:38:07
Clock Hours:
1
Launch and Leverage SMM to Open Up Opportunity and Resources
The art of strategic meetings management is viewing your organizational meetings holistically and seeing how they save costs and free up resources. But you can take SMM beyond tactical logistics and make it work harder for you. This session will explore simple ways to get started with SMM, how it ...
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Launch and Leverage SMM to Open Up Opportunity and Resources

Length:
00:45:48
Clock Hours:
1
Sustainability: No Longer an Option, But a Necessity
There are many altruistic reasons to make your events more sustainable. And, there’s a financial reason too. Explore the benefits of designing events with sustainability at the forefront in a way that makes financial sense. Examine the steps to build a business case for sustainability initiatives at your events and ...
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Sustainability: No Longer an Option, But a Necessity

Length:
01:02:31
Clock Hours:
1