One of the biggest challenges organizations have faced this year while producing digital events is engaging participants with their sponsors and exhibitors. Some, however, have cracked the code and successfully constructed a model in which their traditional sponsors and exhibitors gained equal or greater value in their digital. This interview-style session will pinpoint how an organization created a positive experience for stakeholders and participants alike.
- Understand why the structure of how stakeholder’s participation in events is changing.
- Examine examples of successful strategies of stakeholder engagement.
- Determine how participants found value in the engagement with stakeholders.