The Return on Events: Measuring and Reporting Your Value

This is premium content. You must be a PCMA Member to access this video

Login Join PCMA

Virtual and hybrid events have given us more data than ever before on our audience and their actions within our event programs. However, a strategic approach is needed to take that data and create both plans and content that resonate with audiences and impact our organization’s bottom line. Learn how you can use analytics to measure your efforts and ensure your event, meeting, or experience is on the path to successfully fulfilling your business outcomes—in ways that translate to key stakeholders.

This session draws from content offered in the 7 Change Actions learning experience, which offers business events professionals a design-thinking framework, along with the insights, tools and exercises to apply learnings directly to create revenue- and loyalty-boosting events, meetings, and experiences. Learn more here.

Learning Objectives:

  • Create a measurement plan and framework for your event, so you can evaluate goals and more on a continuous basis.
  • Gain an understanding of the right Key Performance Indicators (KPIs) to employ within your plan—and why these are crucial to measurement success.
  • Report your impact on your audience, organization, and industry through stakeholder-specific messaging, data points, and data storytelling.

Brought to you by Hilton

PCMA is an Approved CAE Provider & CMP Preferred Vendor.


  • Duration: 00:56:39
  • Date: 01/10/2022
  • Speaker:

CMP Certification

  • EIC Status: Submitted
  • CMP-IS Domain: G. Meeting or Event Design
  • Clock Hours: 1.0

Become a Member

Get premium access to provocative executive-level education, face-to-face networking and business intelligence.