7 Change Actions: From ROI to ROE: Return on Events – How Business Events Impact Growth

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Business events have a new definition: A gathering of people with shared interests who meet in the mediums where they are. Maybe it’s IRL (in real life), URL (digitally) or both, but people are still gathering and industry research is demonstrating that events are as important as ever. The PCMA Foundation research study, Beyond ROI to ROE, provides a new framework and toolkit to help business event professionals analyze, quantify, and report on the impact of events — with a novel approach that makes it possible to equally measure the countable metrics, and the magic that happens when we gather, whether it’s IRL or URL.


  • Explore this framework to generate new approaches and cross-functional conversations about event impact.
  • Apply a toolkit for measuring how meetings and events impact growth.
  • Walk away with a new perspective on why events create impact, and why events impact us.

PCMA is an Approved CAE Provider & CMP Preferred Vendor.


  • Duration: 00:30:30
  • Date: 01/14/2021
  • Speaker:

CMP Certification

  • EIC Status: Designated
  • CMP-IS Domain: G. Meeting or Event Design
  • Clock Hours: 1

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