Live communication as a vital part of corporate communication strategies is currently undergoing massive change – posing, at the same time, a huge challenge to suppliers and their market offers. The key to successful business events of the future thus lies in consistent customer centricity and a focus on their journey before, during and after business events. In this panel discussion, we hear from live communication and marketing executives about their path to innovation.
- Learn what skills and competences are needed to meet future requirements and to innovate.
- Examine the future role of business events in the communications mix of organizations.
- Explore which sectors can help us evolve business events.