Innovating Business Events – The Customer Perspective

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Live communication as a vital part of corporate communication strategies is currently undergoing massive change – posing, at the same time, a huge challenge to suppliers and their market offers. The key to successful business events of the future thus lies in consistent customer centricity and a focus on their journey before, during and after business events. In this panel discussion, we hear from live communication and marketing executives about their path to innovation.


  • Learn what skills and competences are needed to meet future requirements and to innovate.
  • Examine the future role of business events in the communications mix of organizations.
  • Explore which sectors can help us evolve business events.

PCMA is an Approved CAE Provider & CMP Preferred Vendor.


  • Duration: 00:45:11
  • Date: 01/14/2021
  • Speakers:

CMP Certification

  • EIC Status: Designated
  • CMP-IS Domain: G. Meeting or Event Design
  • Clock Hours: 1

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