2020 has been the year to keep it real and that will continue into 2021 and beyond. Brands that recognize the importance of communicating our emotional, physical and mental truths are creating meaningful moments we can connect with. Haute Dokimazo’s Liz Lathan & Nicole Osibodu, will break down authenticity basics and outline the mindset and steps needed for your brand to be that beacon of trust, truth and transparency for your audience.
- Define the five C’s of authentic engagement.
- Adopt the necessary mindset and core competencies to connect with your audience at a deeper level.
- Gather, analyze and act on audience insights with emotional and audience intelligence strategies.