Build Back Better – Seizing New Opportunities for the APAC Business Events Ecosystem

APAC Leaders will discuss the key factors impacting the recovery and what new business models, mindsets and skillsets will usher in future opportunities for the business events industry. They will discuss the exploration of new hybridized business models, emerging omnichannel event and experience trends that are paving the way for sustainable businesses going into the coming year.

Learner outcomes:

• Gain insights from PCMA’s and SACEOS’ findings and its implications on the industry
• Evaluate existing opportunities to redesign your organization’s value proposition
• Be inspired to take the next steps towards evolving existing business models and skillsets