Driving Innovation with Purpose: How to Make an Impact Through Creative Leadership

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Your organization’s purpose isn’t just a nice tagline or a way to impress your shareholders. When combined with creativity, leadership, passion, and compassion, purpose and mission can extend the boundaries of innovation and present new opportunities to make a difference in the world—while also strengthening your business proposition. Learn how Cirque du Soliel doesn’t just believe in diversity but lives it with each show and effort. You’ll also walk away with ways you can creatively lead both business innovation and social impact, no matter your organization or industry.

Learning Objectives:

  • Use your organization’s mission and values to foster company culture and business innovation.
  • Celebrate diversity and drive social change on a global scale through cultural diplomacy.
  • Embrace inclusion and accessibility—from recruitment and change management to community outreach and beyond.

PCMA is an Approved CAE Provider & CMP Preferred Vendor.


  • Duration: 00:59:12
  • Date: 01/10/2022
  • Speaker:

CMP Certification

  • EIC Status: Submitted
  • CMP-IS Domain: A. Strategic Planning
  • Clock Hours: 1.0

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