The most glaring of five realities of the B2B buyer — that three out of four B2B buyers conduct the majority of their research before talking to a salesperson — remains a major issue a year after we first discussed it.

Accessibility and safety remain top priorities for event planners, but unique experiences add to a location’s appeal.

Do work that matters for people who care. Create change. That’s the role of business events professionals, according to marketing guru Seth Godin. Godin captivated the crowd Monday at Convening Leaders Main Stage presentation, “You Can’t Be Seen Until You Learn to See.”

PCMA aims to boost Convening Leaders 2019 Content Studio learning by tapping into the power of scent.

PCMA is on a quest to create the best roadmap for supporting business events organizers in this time of disruption both within our industry and all around it. We are passionate about this work because we know that face-to-face meetings are catalysts for economic and social progress.

Academy-award winning actor and gender-equality activist Geena Davis will be the closing keynote speaker at PCMA Convening Leaders 2019, PCMA announced Dec. 24.

PCMA and Attendees will assist Pittsburgh families by teaming up with Beverly’s Birthdays to create essentials kits for newborns.

Organizers for business events across a swath of industries are bracing for the toll tariffs will take on their shows in the next year and beyond.

Instead of giving the online audience the full concert experience, the most famous couple in hip-hop offered a small glimpse of the stage at a recent performance in South Africa. Event organizers can take a cue from the FOMO-inducing approach.

Chick-fil-A’s annual gathering of franchise operators is about more than helping attendees ring up more sales and attract more customers. The experience is equally focused on shaping their personal futures.

Corporate activism is having a transformative moment. The 3BL Forum explored the movement with a new, flexible format and an impressive roster of speakers that broached critical topics from all angles.

As people talk to smart speakers at home and scan their faces to unlock their phones, they are likely to grow increasingly comfortable with the evolution of technology at events. Here’s a look at how digital engagement is expected to evolve next year. (PCMA Partner News from Freeman)