Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

Event Planners Rank the UN Sustainable Development Goals

Of the 7,000 event professionals who responded to a survey about the UN’s Sustainable Development Goals, 89 percent said they were committed to choosing small-scale and local food producers for their events.

BY Ken Budd Barbara Palmer February 27, 2020

Sustainable Development Goals Popping Up in Meeting Agendas, More

Here are some recent and upcoming examples of how the UN’s Sustainable Development Goals are being incorporated into business events.

BY Barbara Palmer February 27, 2020

A To-Do List for Planet Earth’s Planners

Why event organizers are embracing the United Nations’ 17 Sustainable Development Goals — and how meetings are a prime medium to accelerate their success.

BY Barbara Palmer Ken Budd February 27, 2020

Event Venues Going Upscale with Vertical Farms

As the planet’s population grows and its farmlands shrink, indoor vertical farms are rising up to help meet the need for sustainable, fresh food production — and some event venues are leading the way.

BY David McMillin February 25, 2020

Too Many Bags Ordered for an Event?

PCMA’s Catalyst community suggests ways to donate any extra bags, putting them to good use.

BY Convene Editors February 24, 2020

Sustainability on the Menu at AIME

Not only were the food items served at an AIME Hosted Buyer Breakfast sustainable, its focus was on giving ‘back more than we take away.’

BY Cristi Kempf February 19, 2020

‘Meatless’ Doesn’t Have to Mean Less Filling

Here’s how chefs at two convention centers are helping sustainably minded planners provide tasty — and satisfying —plant-based meals.

BY Jasmine Zhu Cristi Kempf February 18, 2020

The Rise of Esports: Attracting Attendees, Sponsors, and New Venues

With a massive audience and demand for new venues, the fun of competitive gaming is becoming a serious business — and provides lessons for all kinds of event organizers.

BY David McMillin February 13, 2020

In a Crisis, Can Your Meeting Go Digital?

For events whose attendance may be impacted by travel restrictions due to COVID-19, pivoting to a digital or hybrid approach may be a useful strategy. How the Water Quality Association quickly turned a F2F meeting into a two-day virtual event in the wake of a hurricane in 2018 provides an example.

BY Barbara Palmer February 12, 2020

This Event Community Wants to Talk About F*!#ups

The full name of FUN may offend some, but the movement to celebrate screwups resonates with many professionals and organizations seeking to eliminate the stigma of failure.

BY David McMillin February 12, 2020

4 Event-Marketing Trends to Try Now

Doing the same old thing may just get you the same old results. Here are four fresh ideas for acquiring attendees.

BY Kimberly Hardcastle February 9, 2020

The Kitchen Conference Is Making Culinary Careers More Accessible

The nonprofit Hot Bread Kitchen rolled out its inaugural Kitchen Conference in Brooklyn, New York, in November, extending its mission to create employment opportunities for women.

BY Casey Gale January 31, 2020

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