Event Strategy & Design
Using Tech to Create Human Interaction
Smart badges are making it easy for attendees to connect with each other — and to quantify the value of those introductions.
Another Way to Look at ‘Sustainable Tourism’
A Tourism Ireland event at Lotte New York Palace Hotel in Manhattan reinforced the value of tourism to economies and societies.
Five’s a Crowd When It Comes to Networking Events
Maritz Chief Behavioral Officer Charlotte Blank explains the science behind why we tend to cluster in groups of four.
Should We Ask Attendees to Turn Off Their Phones?
The evidence is mounting that phones fracture our attention and are distracting to those around us. Is it time to become more intentional about how we use them around others?
1-Question Survey: Should We Ask Attendees to Put Away Their Phones?
Smartphones distract users and those around them. Should speakers ask that they be put away?
Corporations Are Hosting and Sponsoring More Events
A new Harvard Business Review report shows that more than half of corporations place more value on face-to-face events than other marketing channels and have upped their event activity. Yet they struggle to quantify their ROI.
An Audio-Only Approach to Digital Engagement
Reaching an audience doesn’t have to require being on camera. Twitter is launching a new live-streaming feature for your ears only.
Visa Issues Force Business Festival to Develop Plan B
Organizers of the Fifteen Seconds Festival faced unforeseen issues with U.S. immigration officials, but they aren’t letting those challenges cancel their first-ever event in Detroit next week.
This Is Your Brain on Events
We think that we make decisions based on logic, but unconscious influences affect our behavior and judgment, says behavioral scientist Charlotte Blank.
A Smarter Way to Fight Food Waste
At two successive food-waste conferences, attendees were given opportunities to continue to address this ‘societal breakdown,’ long after the events ended.
NBM Show Comes to Cleveland for the First Time
The Huntington Convention Center of Cleveland recently hosted the conference for the sign-making industry — and all signs point to it being a big success.
‘The Next Walls to Fall’
How Falling Walls, the International Conference on Future Breakthroughs in Science and Society, creates an atmosphere where participants collaborate on solutions to the world’s thorniest problems.