Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

Crossing the U.S. Off the Destination List

While President Trump’s travel ban remains hung up in federal court, it already is having an effect on bookings of U.S. cities for international business events.

BY Michelle Russell April 25, 2017

How Artificial Intelligence Will Elevate Human Interaction

As robots and artificial intelligence become more commonplace, the conference industry has a bright future, says tech expert Inma Martinez.

BY Michelle Russell April 18, 2017

How Medical Meetings Can Help a Broken U.S. Health-Care System

When the dean of a new medical school thinks physicians need to take a more team-based approach, what does that mean for medical meetings?

April 11, 2017

Tough Calls

The NCAA is satisfied with North Carolina’s repeal of the bathroom bill. But does it go far enough to satisfy professional event organizers?

BY Michelle Russell April 11, 2017

What Physicians Will Want out of Your Medical Meeting

The way medicine is practiced is changing. To serve the doctor of tomorrow, so must medical education.

BY Michelle Russell April 3, 2017

The European Cyclists’ Federation Takes Their Annual Event to the Netherlands

How do you meet expectations in the bicycling capital of the world?

BY Christopher Durso April 3, 2017

How Startup Grind Nearly Doubled Attendance in 2017

One tactic? “Invite such great people that people feel like they are getting a ton of value just by hanging out and speaking with them.”

BY Christopher Durso April 3, 2017

Staking Out the Campground at Dreamforce 2016

How Salesforce pitched a big tent at San Francisco’s Moscone Center.

BY PCMA Admin April 3, 2017

Are Mobile Apps Taking People Away From Your Room Block?

With always expanding mobile platforms that give meeting attendees the anywhere-anytime ability to compare room rates, where does that leave the room block?

BY David McMillin April 3, 2017

Turbocharging Knowledge Transfer With the World Café Model

The Association of German Engineers used the World Cafe model to foster cooperation between industries at the Congress for Exchange of Strategies, Innovations, and Solutions.

BY Molly Petrilla April 3, 2017

Using Technology to Make Philanthropy More Personal

Small networks, not large organizations, will drive giving in the future.

April 3, 2017

Austria’s Innovative Fifteen Seconds Festival Challenges Status Quo

This event gathers leaders, creatives, and curious minds together for a two-day immersive experience.

BY Michelle Russell April 3, 2017