Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

What Can Event Designers Learn From Megachurches?

Megachurches display six characteristics that speak to the events industry — from admissions policies to entertainment value to their use of technology.

BY Don Neal March 31, 2020

Annual Conference Makes Travel and Tourism Research Fun

Ideas Fair at the Travel and Tourism Research Association’s annual conference elevates the typical poster presentation into an interactive game that nearly all attendees — academics and practitioners alike — plays.

BY Casey Gale March 31, 2020

Dog’s Best Friends Gather for Annual DWAA Event

The Dog Writers Association of America has been “celebrating everything dog” for 85 years with an annual evening of networking, educational sessions, and a celebration of its writing competition.

BY Casey Gale March 31, 2020

Time Is a Major Consideration for Digital Events

Event strategists are being called upon to quickly transform face-to-face experiences into digital events in response to travel restrictions and social distancing measures imposed worldwide due to COVID-19.

BY Casey Gale March 30, 2020

How Is COVID-19 Transforming the Events Landscape?

Don Neal and Beth Surmont of marketing, strategy, and experience agency 360 Live Media talk about how to approach taking your face-to-face event digital during the COVID-19 crisis — and how that should make your next live event a big improvement over your last one.

BY Michelle Russell March 30, 2020

A Life-Saving Pivot During the COVID-19 Crisis

As hospitals in some major U.S. cities near the brink of capacity, businesses across the event industry spectrum — including tent-rental companies like Alexander Party Rentals — are quickly realizing that they can step up to help.

BY Jennifer Dienst March 29, 2020

COVID-19 Causes 5K Fundraiser to Go Virtual

An event designer has been fast-tracking efforts to create a virtual 5K fundraiser where participants run, walk, or jog independently and report their results online.

BY Michelle Russell March 26, 2020

Plan B: The Institute of Internal Auditors’ Last-Minute Virtual Adjustments

In less than a week, The Institute of Internal Auditors navigated major disruptions caused by the coronavirus pandemic — a scrapped in-person event, speaker cancellations, and a closing host hotel — to nimbly pull off a one-day virtual program for its members.

BY David McMillin March 25, 2020

Food Recovery Efforts Are Always on the Menu

Venues and food-service businesses don’t just think about food recovery efforts in a time of crisis. But here are standout examples of how some are helping others during the COVID-19 pandemic.

BY Barbara Palmer March 25, 2020

Using a Webinar Platform to Create a Virtual Conference

Explorance, a Montréal-based global software company, converted a three-day meeting to a virtual meeting in one week, using its webinar platform. Here’s how it was done.

BY Barbara Palmer March 18, 2020

8 Steps for Marketing Your Virtual Event

During the COVID-19 pandemic when gathering in person is not possible, many brands are pivoting to virtual events. To create an audience for your next virtual event, consider these best practices.

BY Kimberly Hardcastle March 18, 2020

Where to Donate Unused Event Materials After Cancellations

Have items — like T-shirts and tote bags — that have been produced for an event that has been canceled due to COVID-19? The nonprofit Good360 can put them to good use.

BY Cristi Kempf March 16, 2020

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