Event Strategy & Design
What Can Event Designers Learn From Megachurches?
Megachurches display six characteristics that speak to the events industry — from admissions policies to entertainment value to their use of technology.
Annual Conference Makes Travel and Tourism Research Fun
Ideas Fair at the Travel and Tourism Research Association’s annual conference elevates the typical poster presentation into an interactive game that nearly all attendees — academics and practitioners alike — plays.
Dog’s Best Friends Gather for Annual DWAA Event
The Dog Writers Association of America has been “celebrating everything dog” for 85 years with an annual evening of networking, educational sessions, and a celebration of its writing competition.
Time Is a Major Consideration for Digital Events
Event strategists are being called upon to quickly transform face-to-face experiences into digital events in response to travel restrictions and social distancing measures imposed worldwide due to COVID-19.
How Is COVID-19 Transforming the Events Landscape?
Don Neal and Beth Surmont of marketing, strategy, and experience agency 360 Live Media talk about how to approach taking your face-to-face event digital during the COVID-19 crisis — and how that should make your next live event a big improvement over your last one.
A Life-Saving Pivot During the COVID-19 Crisis
As hospitals in some major U.S. cities near the brink of capacity, businesses across the event industry spectrum — including tent-rental companies like Alexander Party Rentals — are quickly realizing that they can step up to help.
COVID-19 Causes 5K Fundraiser to Go Virtual
An event designer has been fast-tracking efforts to create a virtual 5K fundraiser where participants run, walk, or jog independently and report their results online.
Plan B: The Institute of Internal Auditors’ Last-Minute Virtual Adjustments
In less than a week, The Institute of Internal Auditors navigated major disruptions caused by the coronavirus pandemic — a scrapped in-person event, speaker cancellations, and a closing host hotel — to nimbly pull off a one-day virtual program for its members.
Food Recovery Efforts Are Always on the Menu
Venues and food-service businesses don’t just think about food recovery efforts in a time of crisis. But here are standout examples of how some are helping others during the COVID-19 pandemic.
Using a Webinar Platform to Create a Virtual Conference
Explorance, a Montréal-based global software company, converted a three-day meeting to a virtual meeting in one week, using its webinar platform. Here’s how it was done.
8 Steps for Marketing Your Virtual Event
During the COVID-19 pandemic when gathering in person is not possible, many brands are pivoting to virtual events. To create an audience for your next virtual event, consider these best practices.
Where to Donate Unused Event Materials After Cancellations
Have items — like T-shirts and tote bags — that have been produced for an event that has been canceled due to COVID-19? The nonprofit Good360 can put them to good use.