Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

Meeting in Middle-earth at Oxonmoot

Every year, the Tolkien Society — an educational charity, literary society, and international fan club — hosts scholars, fans, students, and members from around the world at the University of Oxford for Oxonmoot, a celebration of author J.R.R. Tolkien’s works, including “The Lord of the Rings” and “The Hobbit.”

BY Casey Gale October 31, 2018

Making Analytics Count at Data for Good Exchange

Bloomberg built a sold-out event focused on the ways data science can make the world a better place.

October 30, 2018

Are You a Trendsetter?

When it comes to market conditions and how events are evolving, our Annual Meetings Market Survey helps us — and you, in turn — stay ahead of the curve. Please participate.

BY Michelle Russell October 29, 2018

Is Halloween Headed Toward Holiday Status?

Results of our survey on scheduling and attending meetings on Halloween show that for younger generations, it’s not just another celebration.

BY Jasmine Zhu October 29, 2018

Hague CVB Spotlights Groups’ Earth-Friendly Initiatives

The Hague CVB showcases its commitment to sustainability — and local innovators — with its own awards programme.

BY Curt Wagner October 27, 2018

Learning About Digital Events at a F2F Event in Calgary

PCMA continues to empower event strategists with the tools necessary to execute digital and hybrid events. Case in point: the inaugural edition of the DES Boot Camp — an in-person event — held in July in Calgary.

BY David McMillin October 25, 2018

‘Boo’ on Halloween Meetings?

Your approach to whether Halloween trumps work likely depends on your age, says Amy Lynch, a generations researcher. Please take the survey at the end of the article to let us know what you think.

BY Barbara Palmer October 24, 2018

F&B With a Side of VR

A recent study conducted at Cornell University revealed that virtual-reality environments have an effect on the way that we experience and consume food. Will the immersive digital world land on a convention menu?

BY David McMillin October 19, 2018

Can Promiseland Project Help Reunite Polarized America?

A collection of architects and home builders are donating their talent, time, money, and passion to create a place for open and honest conversation in America, one destination at a time.

BY David McMillin October 19, 2018

How to Help Events Industry Professionals Impacted by Hurricane Michael

Hurricane Michael smashed into the Florida Panhandle and left a trail of destruction. Join the PCMA Education Foundation in helping your events industry colleagues affected by the storm.

BY David McMillin October 12, 2018

Is Telepresence Coming to a Screen Near You?

The next chapter of digital events will include speakers who are streamed as holograms. Learn about Vimeo’s new feature that will make the sci-fi-sounding world of 3D holograms a reality.

BY David McMillin October 12, 2018

All-Male Speaker Line-Up Derails History Conference

University conference organizers take action after academics object to an event agenda filled solely with male speakers.

BY Barbara Palmer October 12, 2018

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