Event Strategy & Design
Tariffs Trouble: Business Events Trapped in Trade War Zone
Organizers for business events across a swath of industries are bracing for the toll tariffs will take on their shows in the next year and beyond.
Business Events Trends for 2019
What do experts see on the business events horizon?
What Beyoncé and Jay-Z Can Teach You About Digital Strategy
Instead of giving the online audience the full concert experience, the most famous couple in hip-hop offered a small glimpse of the stage at a recent performance in South Africa. Event organizers can take a cue from the FOMO-inducing approach.
Chick-fil-A’s Annual Meeting — More Than Company Growth on Menu
Chick-fil-A’s annual gathering of franchise operators is about more than helping attendees ring up more sales and attract more customers. The experience is equally focused on shaping their personal futures.
Brands Taking Stands: 3BL Forum Explores Corporate Activism
Corporate activism is having a transformative moment. The 3BL Forum explored the movement with a new, flexible format and an impressive roster of speakers that broached critical topics from all angles.
Making Vinyl Event Expands Offerings, Audience
Making Vinyl — an event for vinyl manufacturers, retailers, packagers, record label representatives, music brokers, artists, musicians, and enthusiasts to delve into vinyl’s rebirth alongside rock-star keynoters like Little Steven of Bruce Springsteen’s E Street Band — grew in 2018.
4 Predictions for Event Tech in 2019
As people talk to smart speakers at home and scan their faces to unlock their phones, they are likely to grow increasingly comfortable with the evolution of technology at events. Here’s a look at how digital engagement is expected to evolve next year. (PCMA Partner News from Freeman)
How Festivalisation Is Influencing Meetings
Pico’s Darren Lim says event planners can learn from big-ticket B2C events like ChinaJoy and Ultra Music Festival.
Expert Advice on Launching New Events, Rethinking Existing Ones
Kellie Shevlin of Craft Beverage Expo, David Audrain of Exposition Development Company, Britton Jones and Sharon Enright of NXT Events Media Group offer their advice about event planning and marketing that all organizers can use to make sure their events stay fresh, regardless of how long they’ve been in existence.
Designing a Pitchfest for Your Event
A pitchfest can showcase emerging ideas and bring innovators and investors together at your event. Here’s what the International Society for Technology in Education (ISTE) has learned since launching their own Pitch Fest five years ago.
Better Together: Why Business Events Are Embracing Startups
Finding the right partners will be a hallmark of the next round of breakthrough innovations —making business events and startups a perfect match.
Switzerland Pioneers Cleantech
What does that mean for events taking place in the eco-friendly nation?