Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

Tariffs Trouble: Business Events Trapped in Trade War Zone

Organizers for business events across a swath of industries are bracing for the toll tariffs will take on their shows in the next year and beyond.

BY Nancy Mann Jackson December 14, 2018

Business Events Trends for 2019

What do experts see on the business events horizon?

December 11, 2018

What Beyoncé and Jay-Z Can Teach You About Digital Strategy

Instead of giving the online audience the full concert experience, the most famous couple in hip-hop offered a small glimpse of the stage at a recent performance in South Africa. Event organizers can take a cue from the FOMO-inducing approach.

BY David McMillin December 7, 2018

Chick-fil-A’s Annual Meeting — More Than Company Growth on Menu

Chick-fil-A’s annual gathering of franchise operators is about more than helping attendees ring up more sales and attract more customers. The experience is equally focused on shaping their personal futures.

BY David McMillin December 7, 2018

Brands Taking Stands: 3BL Forum Explores Corporate Activism

Corporate activism is having a transformative moment. The 3BL Forum explored the movement with a new, flexible format and an impressive roster of speakers that broached critical topics from all angles.

BY Jennifer N. Dienst December 7, 2018

Making Vinyl Event Expands Offerings, Audience

Making Vinyl — an event for vinyl manufacturers, retailers, packagers, record label representatives, music brokers, artists, musicians, and enthusiasts to delve into vinyl’s rebirth alongside rock-star keynoters like Little Steven of Bruce Springsteen’s E Street Band — grew in 2018.

BY Casey Gale December 4, 2018

4 Predictions for Event Tech in 2019

As people talk to smart speakers at home and scan their faces to unlock their phones, they are likely to grow increasingly comfortable with the evolution of technology at events. Here’s a look at how digital engagement is expected to evolve next year. (PCMA Partner News from Freeman)

BY David McMillin December 3, 2018

How Festivalisation Is Influencing Meetings

Pico’s Darren Lim says event planners can learn from big-ticket B2C events like ChinaJoy and Ultra Music Festival.

December 3, 2018

Expert Advice on Launching New Events, Rethinking Existing Ones

Kellie Shevlin of Craft Beverage Expo, David Audrain of Exposition Development Company, Britton Jones and Sharon Enright of NXT Events Media Group offer their advice about event planning and marketing that all organizers can use to make sure their events stay fresh, regardless of how long they’ve been in existence.

BY Kimberly Hardcastle-Geddes November 30, 2018

Designing a Pitchfest for Your Event

A pitchfest can showcase emerging ideas and bring innovators and investors together at your event. Here’s what the International Society for Technology in Education (ISTE) has learned since launching their own Pitch Fest five years ago.

BY Barbara Palmer November 29, 2018

Better Together: Why Business Events Are Embracing Startups

Finding the right partners will be a hallmark of the next round of breakthrough innovations —making business events and startups a perfect match.

BY Barbara Palmer November 29, 2018

Switzerland Pioneers Cleantech

What does that mean for events taking place in the eco-friendly nation?

November 28, 2018

Become a Member

Get premium access to provocative executive-level education, face-to-face networking and business intelligence.

Join PCMA