Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

Hospitality Helping Hands Volunteers Build Newborn Care Packages

Many Hospitality Helping Hands volunteers plan events, but their efforts Jan. 6 at Convening Leaders 2019 led to a celebration of a whole different kind: an epic baby shower for 20 local families in need.

January 6, 2019

Warren Berger: ‘Events Should Be All About the Questions’

Master questionologist and “The Book of Beautiful Questions” author Warren Berger on using questions to build a better event.

BY Michelle Russell January 3, 2019

Andrew Sykes: Think of Your Event as a Person

Andrew Sykes, founder of the Behavioral Research Applied Technology Laboratory, previews his Jan. 9 Convening Leaders 2019 session, “High Performance Habits of Magnetic Human Beings,” and how events, like people, have personalities.

BY Michelle Russell January 2, 2019

Group Interactions, By the Magic Numbers

Communications expert and author Priya Parker says there are a few sweet spots for group dynamics — it all depends on your desired outcomes.

BY Barbara Palmer December 31, 2018

PCMA Putting Aromatherapy into Action at Convening Leaders 2019

PCMA aims to boost Convening Leaders 2019 Content Studio learning by tapping into the power of scent.

BY Curt Wagner December 30, 2018

Floral Event Attracts Budding Young Professionals, New Programming

The Society of American Florists’s 134th Annual Convention brought event and retail florists, researchers, wholesalers, growers, and suppliers to Rancho Mirage, California to learn about design education best practices, floral-crown design, and more.

BY Casey Gale December 28, 2018

Medical Meeting Challenge: Health-Care Providers are Tough Crowd

Health-care providers have high standards for the meetings they attend, according to a recent report by American Express Meetings & Events. Here’s how to influence their decision to come to yours.

BY Barbara Palmer December 27, 2018

What 5 Meeting Trends Will We Be Keeping an Eye on in 2019?

Five Convene editors looked back over 2018, asking this question: What’s one meeting trend we’ll be keeping an eye on in 2019?

BY Convene Editors December 27, 2018

A More Authentic Way to Connect Attendees With Exhibitors

Forget the immediate sales pitch. Perhaps trade-show organizers should suggest that exhibitors give attendees a more surprising conversation-starter: one of their favorite books.

BY David McMillin December 19, 2018

PCMA, Beverly’s Birthdays Giving Back at Convening Leaders 2019

PCMA and Attendees will assist Pittsburgh families by teaming up with Beverly’s Birthdays to create essentials kits for newborns.

BY Curt Wagner December 17, 2018

Survey Fatigue: 4 Ways to Make the Most of Attendee Feedback

We should stop asking attendees for their feedback if we aren’t going to use it.

December 14, 2018

Tariffs Trouble: Business Events Trapped in Trade War Zone

Organizers for business events across a swath of industries are bracing for the toll tariffs will take on their shows in the next year and beyond.

BY Nancy Mann Jackson December 14, 2018

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