Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

Solving for Digital Event Pricing and Exhibitions

The question of revenue generation is a sticking point for an industry used to exhibit sales and healthy registration fees at in-person events.

BY Barbara Palmer May 31, 2020

Students Getting ‘a Crash Course’ in Virtual Events

A George Washington University professor has found the pandemic-caused abundance of online events a boon for her students learning about event design.

BY Casey Gale May 31, 2020

What This Online Dance Party Can Tell Us About Sponsors

With social distancing making dancing next to thousands of strangers impossible, here’s how one event company recreated the dance-party experience online — and put their sponsor in the center of the action.

BY David McMillin May 28, 2020

4 Non-Obvious Trends and Why They Matter Now

Marketing expert and SXSW keynoter Rohit Bhargava on how paying attention to trends can create resilient businesses and careers. 

BY Barbara Palmer May 28, 2020

When Canceling Doesn’t Feel Like the Right Thing to Do

The American Academy of Suicidology was in a tough spot when the pandemic threatened to stop its annual meeting. Here’s how being transparent and focusing on engagement helped turned things around.

BY Barbara Palmer May 27, 2020

Digital Event Design: 4 Realities of the ‘Wild West of the Speaker World’

Here are four things organizers need to keep in mind when trying to secure speakers for online events and webinars, according to the head of a speakers bureau.

BY David McMillin May 26, 2020

4 Misconceptions About Virtual Events — and 4 New Habits to Develop Now

Christine Renaud, CEO of e180 and creator of the peer-to-peer learning platform Braindate, explains what it takes to create virtual learning experiences where humans connect, reset, and grow.

BY Christine Renaud May 22, 2020

Why Your Digital Event Shouldn’t Be Free

Worried about charging virtual event registration fees? A recent PCMA Catalyst conversation explores the costs — and value — of virtual events.

BY Convene Editors May 20, 2020

What it Takes to Meet Again During COVID-19

The first large-scale trade shows are taking place in China, South Korea, and other Asia Pacific countries, and here are the health protocols they put in place.

BY Barbara Palmer May 15, 2020

How Event Professionals Can Use Their Skills for Digital Events

The COVID-19 crisis has brought digital events to the forefront of the events industry. Organizations can easily transition roles to pull them off.

BY Curt Wagner May 14, 2020

Webinar: Monetizing Your Virtual Conference When Competing with Free

Everyone and their brother is hosting webinars and virtual networking opportunities. Like this one, most are free. This topic is a burning issue and promises to be a more engaging experience than most.

BY Lisa Block David Lutz May 13, 2020

Bringing the DNC to Milwaukee: A Puzzle With Many Pieces

Plans for the Democratic National Convention have shifted in response to the pandemic and Visit Milwaukee is taking it in stride.

BY Barbara Palmer May 13, 2020

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