Event Strategy & Design
Solving for Digital Event Pricing and Exhibitions
The question of revenue generation is a sticking point for an industry used to exhibit sales and healthy registration fees at in-person events.
Students Getting ‘a Crash Course’ in Virtual Events
A George Washington University professor has found the pandemic-caused abundance of online events a boon for her students learning about event design.
What This Online Dance Party Can Tell Us About Sponsors
With social distancing making dancing next to thousands of strangers impossible, here’s how one event company recreated the dance-party experience online — and put their sponsor in the center of the action.
4 Non-Obvious Trends and Why They Matter Now
Marketing expert and SXSW keynoter Rohit Bhargava on how paying attention to trends can create resilient businesses and careers.
When Canceling Doesn’t Feel Like the Right Thing to Do
The American Academy of Suicidology was in a tough spot when the pandemic threatened to stop its annual meeting. Here’s how being transparent and focusing on engagement helped turned things around.
Digital Event Design: 4 Realities of the ‘Wild West of the Speaker World’
Here are four things organizers need to keep in mind when trying to secure speakers for online events and webinars, according to the head of a speakers bureau.
4 Misconceptions About Virtual Events — and 4 New Habits to Develop Now
Christine Renaud, CEO of e180 and creator of the peer-to-peer learning platform Braindate, explains what it takes to create virtual learning experiences where humans connect, reset, and grow.
Why Your Digital Event Shouldn’t Be Free
Worried about charging virtual event registration fees? A recent PCMA Catalyst conversation explores the costs — and value — of virtual events.
What it Takes to Meet Again During COVID-19
The first large-scale trade shows are taking place in China, South Korea, and other Asia Pacific countries, and here are the health protocols they put in place.
How Event Professionals Can Use Their Skills for Digital Events
The COVID-19 crisis has brought digital events to the forefront of the events industry. Organizations can easily transition roles to pull them off.
Webinar: Monetizing Your Virtual Conference When Competing with Free
Everyone and their brother is hosting webinars and virtual networking opportunities. Like this one, most are free. This topic is a burning issue and promises to be a more engaging experience than most.
Bringing the DNC to Milwaukee: A Puzzle With Many Pieces
Plans for the Democratic National Convention have shifted in response to the pandemic and Visit Milwaukee is taking it in stride.