Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

Events Executive Becomes Change Agent in Cleveland

How one Convening Leaders attendee took what he heard on stage in Pittsburgh to heart.

BY Curt Wagner February 4, 2019

Bringing a ‘Sense of Place’ to Meeting Design

A recent PCMA Foundation/Marriott study finds that most travelers want to explore a destination like the locals do. “Convene” looks at how that desire for an authentic experience should shape meeting design.

BY Barbara Palmer February 1, 2019

Rohit Bhargava’s 3 Ways to Better Serve Your Audience

At Convening Leaders 2019, author and motivational speaker Rohit Bhargava discussed how to reap the benefits of being audience centric.

BY Jasmine Zhu January 30, 2019

Annika Hallman: ‘It is business-savvy to be sustainable’

Gothenburg’s CVB, with another sustainability leadership award under its belt, shares the reasons behind its success.

January 29, 2019

5 Trends That Are Changing Meeting Design

When Marriott and the PCMA Foundation joined together to update research on the trends that can be expected to transform meetings and events in the future, they made the decision to look everywhere except within the industry.

BY Barbara Palmer January 25, 2019

Thrival Festival Integrates Pittsburgh Locale into Event

Innovation events organizer, Ascender, a hub for Pittsburgh’s startups and entrepreneurs, used Carnegie Museum of Art, Phipps Conservatory at the Botanical Gardens, and many more local spots to weave the city into the fabric of the festival.

BY Barbara Palmer January 25, 2019

Safety at the Forefront: Event Planners Making Security Top Priority

Event planners who have cited safety and security at destinations as a major worry are increasing their emphasis on planning for emergencies.

January 22, 2019

MANOVA Global Health Care Summit Redefines the Medical Meeting

The inaugural MANOVA Global Health Summit proved that critical conversations about health care don’t need to be stodgy or academic — and that they should include voices from outside the medical industry. 

BY David McMillin January 18, 2019

PeopleFWD 2018 Explores Disruptive Approaches to Workplace Culture

PeopleFWD 2018 invited human resources professionals and business leaders to wrestle with the most difficult issues facing organizations today, like employee culture and constantly evolving organizational trends. It was presented by CPP-The Myers-Briggs Company.

BY Casey Gale January 17, 2019

Houston, We Have a Conference

Outer space is not on most of our everyday radar, never mind on the business horizon. The Space Commerce Conference and Exposition — the only civilian conference and expo that brings together NASA, aerospace, government agencies, and commercial industries — bridges both worlds: space exploration as it relates to business.

BY Casey Gale January 16, 2019

The Best Way to Send Texted Emergency Alerts During Events

Mass alerts about an emergency situation might actually incite panic at an event. Here’s a more strategic — and safer — way to send text notifications. 

BY Casey Gale January 16, 2019

Barcelona Convention Bureau Takes CSR Project to IMEX America

For the Barcelona Convention Bureau and its partners, sustainability is top of mind when they host events in their city. Here’s how they put that ethos into action during IMEX America while in Las Vegas.

BY Curt Wagner January 16, 2019

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