Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

The RSA Conference: Big and Getting Bigger

How the RSA Conference plans to expand Its impact In 2017

BY Corin Hirsch February 1, 2017

Improving the Odds for Teachers

The American Statistical Association uses a volunteer initiative at its annual conference to train teachers on how to get statistical concepts across to students.

February 1, 2017

A Social Hologram

Attendees frolicked with hologram technology at Convening Leaders — and imagined potential uses.

BY Barbara Palmer January 30, 2017

3 Tips to Jump-Start Your Meeting’s Next Redesign

Hitting the ‘refresh’ button isn’t always easy. Stacey Chang, executive director of the Design Institute for Health at the University of Texas at Austin, has some concrete advice for getting started.

BY Corin Hirsch January 24, 2017

Watson, Mix Me a Drink. You Know What I Like.

During Austin’s South by Southwest Interactive Festival 2016, IBM demonstrated how sensory analytics and personalization can be used to amp up an event.

BY Corin Hirsch January 16, 2017

Designing Corporate Events With Sales Professionals in Mind

A well-designed event can shave months — or even years — from a sales cycle.

BY Michelle Russell January 9, 2017

Five Ways to Take Ownership of Your Learning

Dave Lutz, CMP, on how to get the most out of learning opportunities at events like Convening Leaders 2017.

January 4, 2017

Multi-Hub Meetings Combine Convenience of Digital, Camaraderie of Face-to-Face

An emerging model combines the convenience of digital with the camaraderie of face-to-face.

BY David McMillin January 3, 2017

How the International Baking Industry Expo Keeps from Getting Stale

For coal miners, it was a canary that warned of trouble. For the International Baking Industry Exposition (IBIE), it was the Twinkie. When Hostess, the venerable snack food’s parent company, declared bankruptcy five years ago, it was an indicator of larger forces at work, nibbling away at the triennial wholesale-baking show’s attendee and exhibitor bases. In

BY Christopher Durso January 3, 2017

A Hacker Walks Into a Beehive

Could the Internet of Things help solve the global decline in bee populations? A CiscoDevNet hackathon sets out to show that it can.

BY Corin Hirsch January 3, 2017

Transforming a Biennial Congress Into an Annual Global Event

With attendance growing, the International Society on Thrombosis and Haemostasis strategically reshuffled its meetings calendar.

BY Michelle R. Davis January 3, 2017

Breakout Room of One’s Own: Medical, Scientific Groups Creating Meeting Spaces

Medical and scientific organizations are creating their own purpose-built conference facilities — both to host their own programs and generate revenue from other groups.

January 3, 2017