Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

What Apple’s Approach to Content Can Teach Us

Apple announced its new services, and content producers of all kinds can take a page from the company’s approach to content distribution.

BY David McMillin March 25, 2019

Massive Trade Shows Struggle With Engagement

A new report from the Center for Exhibition Industry Research reveals that attendee expectations and satisfaction rates are different, depending on the size of trade shows.

BY David McMillin March 22, 2019

Putting Attendees’ Voices to Work

Looking to make some memorable videos from your events? A five-minute video from the National Bike Summit is a strong example of a simple, low-budget approach.

BY David McMillin March 20, 2019

How to Apply HBO’s Bloody SXSW Activation to Events

As anticipation builds for a bloody final season of “Game of Thrones,” HBO and the American Red Cross put that gore to good use with a memorable activation in Austin.

BY David McMillin March 12, 2019

The Case for Leaving a Positive Legacy

Barcelona’s Mobile World Congress has an ambitious environmental program. Here’s what the event does, and how it makes a difference.

March 9, 2019

2 Programs Refine Recipe to Reduce Homelessness

Community culinary education programs help participants secure jobs and housing — and offer event organizers ways to support their efforts.

BY Barbara Palmer March 1, 2019

CHEFS Training Program Goes Beyond Knife Skills

Culinary program for the unsheltered teaches students kitchen — and life — skills.

BY Barbara Palmer February 26, 2019

7 Fears Event Marketers Need to Overcome

One of the best pieces of marketing advice? Get comfortable with being uncomfortable. Doing what we’ve always done comes easily, but it rarely produces new results.

BY Kimberly Hardcastle-Geddes February 26, 2019

This Show’s Soundtrack Should Be ‘Gimme Shelter’

Annual show brings tent-rental company owners and tent manufacturers together under one roof. Make that under one tent.

BY Casey Gale February 26, 2019

‘Profound’ Impact at AIME

Dialogue in the Dark pop-up at AIME let attendees experience blindness. It ‘was problem solving, team building, and personal development at its finest.’

BY Lane Nieset February 25, 2019

Network Performing Arts Production Workshops Brings WorldWide Artists Together

NPAPWS unites musicians, academic administrators, technology developers, and staff members from performing arts venues to understand how new technologies can revolutionize long-distance learning and collaboration.

BY David McMillin February 25, 2019

Customer Feedback: Rethinking the CAB Experience

The Georgia World Congress Center’s first-ever customer advisory board meeting was built on the power of the unexpected.

BY David McMillin February 25, 2019

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