Event Strategy & Design
What Apple’s Approach to Content Can Teach Us
Apple announced its new services, and content producers of all kinds can take a page from the company’s approach to content distribution.
Massive Trade Shows Struggle With Engagement
A new report from the Center for Exhibition Industry Research reveals that attendee expectations and satisfaction rates are different, depending on the size of trade shows.
Putting Attendees’ Voices to Work
Looking to make some memorable videos from your events? A five-minute video from the National Bike Summit is a strong example of a simple, low-budget approach.
How to Apply HBO’s Bloody SXSW Activation to Events
As anticipation builds for a bloody final season of “Game of Thrones,” HBO and the American Red Cross put that gore to good use with a memorable activation in Austin.
The Case for Leaving a Positive Legacy
Barcelona’s Mobile World Congress has an ambitious environmental program. Here’s what the event does, and how it makes a difference.
2 Programs Refine Recipe to Reduce Homelessness
Community culinary education programs help participants secure jobs and housing — and offer event organizers ways to support their efforts.
CHEFS Training Program Goes Beyond Knife Skills
Culinary program for the unsheltered teaches students kitchen — and life — skills.
7 Fears Event Marketers Need to Overcome
One of the best pieces of marketing advice? Get comfortable with being uncomfortable. Doing what we’ve always done comes easily, but it rarely produces new results.
This Show’s Soundtrack Should Be ‘Gimme Shelter’
Annual show brings tent-rental company owners and tent manufacturers together under one roof. Make that under one tent.
‘Profound’ Impact at AIME
Dialogue in the Dark pop-up at AIME let attendees experience blindness. It ‘was problem solving, team building, and personal development at its finest.’
Network Performing Arts Production Workshops Brings WorldWide Artists Together
NPAPWS unites musicians, academic administrators, technology developers, and staff members from performing arts venues to understand how new technologies can revolutionize long-distance learning and collaboration.
Customer Feedback: Rethinking the CAB Experience
The Georgia World Congress Center’s first-ever customer advisory board meeting was built on the power of the unexpected.