Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

GitHub Universe Meets New Goals, Doesn’t Lose Wow Factor

What does it look like when a national conference is shaped as much by a company’s values as by its financial goals?

BY Nichole Bernier April 17, 2019

Crafting a Solution to Falling Attendance

When a major craft and hobby show moved from its long-time host city to a new one, attendance dropped off. Here’s the creative approach event organizers and the show’s new host CVB took to win attendees back.

BY Molly Petrilla April 17, 2019

Inside IBA’s Award-Winning Gala

Thanks to acrobats, a Renaissance play, thousands of flowers, and a view of Rome, the International Bar Association’s dinner gets Eventex first prize honors.

BY Lane Nieset April 15, 2019

Convening Leaders Recap: What Worked and What Didn’t

PCMA made plenty of changes to its 2019 main event in Pittsburgh. We pull back the curtains from Convening Leaders to show the thinking that fueled the face-to-face experience.

BY David McMillin April 12, 2019

Active Shooter Exercise Preps MCCA Teams for Crisis

The Massachusetts Convention Center Authority recently conducted an active shooter exercise to make sure its large venues are prepared to deal with what has become an all-too-common occurrence.

BY David McMillin April 12, 2019

Arne Sorenson’s Approach to Corporate Social Responsibility

From aiming to eliminate plastic straws this year to combatting human trafficking, Marriott International’s CSR initiatives run the gamut. The hotel giant’s CEO shared the thinking behind its philosophy at a Chicago event.

BY David McMillin April 9, 2019

Building Bridges Via Events in New Zealand

In the wake of the March massacre at a Christchurch mosque, members of the business events industry in New Zealand say that the sector can play an important role in facilitating inclusiveness as it brings people together from all corners of the globe.

BY Kim Benjamin April 2, 2019

Nantes, France, Offers ‘Fresh Approach’ for Meetings

A lesser-known event destination, the French city turned out to be a ‘more interesting’ choice for the European Conference of Oncology Pharmacy.

BY Rémi Dévé April 2, 2019

Advanced Materials Congress Takes a ‘Knowledge Experience’ Cruise

The three-day event takes place aboard a Viking Line cruise ship that departs from Stockholm, Sweden, sails across the Baltic Sea to Helsinki, Finland, and then returns to Stockholm.

BY Casey Gale March 29, 2019

Real Reasons Convention Attendees Aren’t Booking in the Block

A new study analyzes the attitudes and expectations that drive attendee housing decisions — and it’s not always about saving money.

BY David McMillin March 28, 2019

Delivering on Brand Promise

Event planners take note, says Jack Morton Worldwide’s Ben Grossman: Consumers are unforgiving when a brand does not live up to its promises. And that includes live experiences.

March 25, 2019

Leaving a Legacy

Sibos wanted to make an impact at its 2018 event in Sydney. With CSR initiatives, and growth in Asian attendee numbers, that goal was achieved.

BY Rémi Dévé March 25, 2019

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