Event Strategy & Design
GitHub Universe Meets New Goals, Doesn’t Lose Wow Factor
What does it look like when a national conference is shaped as much by a company’s values as by its financial goals?
Crafting a Solution to Falling Attendance
When a major craft and hobby show moved from its long-time host city to a new one, attendance dropped off. Here’s the creative approach event organizers and the show’s new host CVB took to win attendees back.
Inside IBA’s Award-Winning Gala
Thanks to acrobats, a Renaissance play, thousands of flowers, and a view of Rome, the International Bar Association’s dinner gets Eventex first prize honors.
Convening Leaders Recap: What Worked and What Didn’t
PCMA made plenty of changes to its 2019 main event in Pittsburgh. We pull back the curtains from Convening Leaders to show the thinking that fueled the face-to-face experience.
Active Shooter Exercise Preps MCCA Teams for Crisis
The Massachusetts Convention Center Authority recently conducted an active shooter exercise to make sure its large venues are prepared to deal with what has become an all-too-common occurrence.
Arne Sorenson’s Approach to Corporate Social Responsibility
From aiming to eliminate plastic straws this year to combatting human trafficking, Marriott International’s CSR initiatives run the gamut. The hotel giant’s CEO shared the thinking behind its philosophy at a Chicago event.
Building Bridges Via Events in New Zealand
In the wake of the March massacre at a Christchurch mosque, members of the business events industry in New Zealand say that the sector can play an important role in facilitating inclusiveness as it brings people together from all corners of the globe.
Nantes, France, Offers ‘Fresh Approach’ for Meetings
A lesser-known event destination, the French city turned out to be a ‘more interesting’ choice for the European Conference of Oncology Pharmacy.
Advanced Materials Congress Takes a ‘Knowledge Experience’ Cruise
The three-day event takes place aboard a Viking Line cruise ship that departs from Stockholm, Sweden, sails across the Baltic Sea to Helsinki, Finland, and then returns to Stockholm.
Real Reasons Convention Attendees Aren’t Booking in the Block
A new study analyzes the attitudes and expectations that drive attendee housing decisions — and it’s not always about saving money.
Delivering on Brand Promise
Event planners take note, says Jack Morton Worldwide’s Ben Grossman: Consumers are unforgiving when a brand does not live up to its promises. And that includes live experiences.
Leaving a Legacy
Sibos wanted to make an impact at its 2018 event in Sydney. With CSR initiatives, and growth in Asian attendee numbers, that goal was achieved.