Event Strategy & Design
Workshop Battles Boredom by Dropping Lectures for Experiences
The Council of Insurance Agents & Brokers declared war on boring lectures with a two-day leadership workshop held at the National World War II Museum.
Not Your Average Survey: The UN Wants to Hear from Meetings Industry
Meeting professionals are invited to help the United Nations understand how to better include the industry in achieving its global sustainability goals.
DEI: Social Media Tools for Online Events
Extend the connections of your digital event with social media tools. Online participants are looking for content and updates in real time, so give the people what they want! Download this resource for some tips on using social media in your digital events.
Changing Regulations Affect Independent Planners
Advice for independent planners about navigating the changing worker compliance landscape — plus some tips for standing out from the competition.
Exploring C&I, the New Q&A
Looking for ways to freshen up its meeting for nearly 8,000 attendees, the European Academy of Allergy and Clinical Immunology dropped the Q&A and opted for a conversations and input format. Here’s how it went over.
How the World Congress of the World Federation of the Deaf Fosters Inclusivity for Its Attendees
The WFD Congress is organized by one of the oldest international organizations for people with disabilities, so making it inclusive and accessible to all attendees is a priority. At this year’s event, organizers ensured that the venue was physically accessible, and gave significant considerations to language access.
Women Deliver Conference Tries ‘to Shake Up Power Dynamics’
When the largest conference on gender equality, Women Deliver, gathered in Vancouver last month, they explored one question in particular: How are you going to use your power for good?
Challenge Organization, Attendees with Wisdom Conferences Sessions
Looking for a way to differentiate your conference? Drop the ‘something-for-everyone’ program approach and use your event as a setting to deliver wisdom, says Dave Lutz of Velvet Chainsaw Consulting. Here’s what that looks like.
Have You Traced Every Footstep in the Attendee Journey?
There is a good chance you are missing opportunities that arise from the time they consider registering for your event until after they take their leave.
Experiential Marketing and the ‘Future of Meeting and Events’
Two striking examples of how to pull off immersive events: Samsung’s Galaxy Unpacked, and from a venue standpoint, the ways the Long Beach Convention and Entertainment Center delivers on the experiential trends identified in the PCMA Foundation/Marriott future of events study.
5 Trends That Will Define Events for Years to Come
By paying close attention to the relationship between creativity, collaboration, and community, the Long Beach Convention & Entertainment Center has evolved to embody five trends that will define events for years to come.
10 Trends in Experiential Events
Based on an industry-wide research study, Agency EA’s “2019 Experiential Marketing Trends Report” uncovered a number of emerging trends and traditional tactics that are being approached in new ways. Here are 10 trends in experiential events.