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Event Strategy & Design
Most Event Professionals Satisfied With Digital Meeting Technology — But See Room For Improvement
Many digital events rely on two or more platforms to get the job done — planners responding to the latest Recovery Dashboard survey say they are looking for more seamless solutions.
Two Ways MTV’s Video Music Awards Embraced the Moment — And One Way It Didn’t
The MTV Video Music Awards was one of the first major award shows to be held since the COVID-19 pandemic began. Here’s how MTV managed to safely pull off a socially distanced event.
Why Expos Don’t Convert Well to Virtual
The exhibit revenue model is based on selling real estate — the larger the lot and better the location, the more we can charge our anchor exhibitors. Unfortunately, that doesn’t translate well to the virtual space.
Meals on Wheels
Virtual attendees at the 3rd Annual Food on Demand Conference sought guidance on how to manage the cost of using delivery services with their business so severely impacted by COVID-19.
Clean Bill of Health
The National Cattlemen’s Beef Association was able to safely convene a 450-person face-to-face event using a health-screening tool for attendees.
Thinking Inside the Box
How one virtual conference broke up a full day of screen-gazing with an “experience box” that had been delivered to participants’ homes, containing items to be unveiled at particular times during the day-long event.
The DNC’s High-Stakes Experiment
Five takeaways from the country’s first digital political convention.
CMEs at Virtual Events: A Live Versus on-Demand Challenge
As the International Society on Thrombosis and Haemostasis has learned, offering CMEs at virtual events comes with different requirements, depending on when the sessions are viewed.
A Hybrid Event Playbook for 2021
The good news is you have more control over your next event than you may think. But you need to develop a strategy.
Getting the Timing of Virtual Events Right
How can virtual meetings accommodate attendees joining in from different time zones? Members of the PCMA Catalyst community recently discussed options.
How a Marketing Guru Markets a Virtual Event
Internet Marketing Association will attempt to break a Guinness World Record for the largest attendance for a virtual marketing conference. The association is banking on a drawing for a Tesla Model 3 and $100,000 in merchandise — plus free registration — to incentivize a crowd.
Are Virtual Events Enough?
Competing for delegate attention has never been easy. Now, with the rise of virtual events, the power of connecting with audiences in-person is becoming clear.