Audience Acquisition & Engagement

Strategies for getting the right attendees to your meeting and keeping them engaged while they are there and after.

How to Make a Scientific Conference More Engaging

PCMA Catalyst community members shared some ideas on how to shake up scientific conference sessions.

BY Convene Editors March 15, 2021

Putting Social Activism on the Program

Organizations and companies are making social justice part of their event platform — and their identity.

BY Jennifer N. Dienst March 15, 2021

Piccles App Draws People Together

The collaborative drawing app Piccles helps conference participants express themselves while they connect online — and can reveal to organizers and each other something new about how they think and feel.

BY Barbara Palmer February 26, 2021

Webinar: Business Relationship Best Practices for Meeting Planners and Suppliers

What are the best ways to handle RFPs? Who is responsible for what once the contract is signed? How can buyers and suppliers get the most out of their relationships? Join this exclusive panel led by CadmiumCD Business Development Director, Joe Felperin, to explore these questions and more.

BY Dharmesh Dayabhai Joe Felperin February 17, 2021

Taking an Event — and its Marketing Strategy — Fully Online

During a PCMA Convening Leaders 2021 session, leaders from a large medical conference shared how they promoted the digital event before, during, and after it took place.

BY Casey Gale February 17, 2021

Webinar: Proven Content Strategies to Boost Online Audience Engagement

Discover how one organization cracked the code to continuously grow their online audience (and revenue). In this webinar, Celess Tyrell, Director of Online Learning & Innovation at the American Nephrology Nurses Association (ANNA) reveals content tips and strategies your organization should execute.

BY Donna Kastner Brian Zambotti February 11, 2021

What’s Next for Association Events?

Association membership and events have not only retained their value for members, but are gaining traction with digital events, a new survey shows.

BY Barbara Palmer February 5, 2021

Making Watch Parties Part of Your Engagement Strategy

When the Toronto International Film Festival (TIFF) went virtual due to COVID-19, virtual watch parties were a popular way for audience members to have a shared experience.

BY Casey Gale January 27, 2021

Be Prepared for the Unexpected at Your Live Event

As in-person events start coming back, the continuing COVID crisis will require that you have a well thought-out communications strategy in place. Here’s how to plan for whatever may come.

BY Kimberly Hardcastle January 26, 2021

Experimenting With Virtual Reality

‘Co-presence’ is starting to find its way into virtual exhibition halls. Organizers of the Morningstar Investment Conference (MIC) offered a virtual reality experience for exhibitors and meeting participants at their fall digital event.

BY Barbara Palmer January 25, 2021

Beyond Hybrid: Repackaging Your Conference Content

Over the past year, industry experts have proclaimed that meetings and conferences are forever changed and hybrid is here to stay. Agreed, says Velvet Chainsaw’s Dave Lutz, but in order to be successful, meetings of the future also will need to embrace the tenets of strategic product management.

BY Dave Lutz, CMP January 25, 2021

Meeting the Challenge of Hybrid Events

Hybrid meetings ask for more from planners, like finding ways to replicate the energy of in-person meetings for virtual audiences — and in multiple time zones.

BY Kate Mulcrone January 13, 2021

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