March 2019
Participants’ experience at an event is shaped more by their emotions than you might think. Joyful author Ingrid Fetell Lee thinks planners have an opportunity to interject moments of joy into their event environments — and she shares easy ways to do just that.
Cover illustration by Kitkat Pecson
view digital edition subscribeHow to Optimize Learning Environments
Our environment plays an integral role in how we process information. At business events, knowledge transfer is more likely if we design settings that meet our participants’ evolving needs.
Meetings Market Survey: Planners Optimistic About Growth Ahead
Respondents to this year’s survey anticipate that they will have more attendees and exhibitors at their events this year vs. in 2018. It remains to be seen whether market forces will temper expectations.
Marketing Tip: Stop Using Last Year’s Photos
360 Live Media’s Don Neal shares three suggestions — inspired by how destinations attract vacationers — to whet registrants’ appetites.
2 Programs Refine Recipe to Reduce Homelessness
Community culinary education programs help participants secure jobs and housing — and offer event organizers ways to support their efforts.
Buildings Designed for Comfort, Joy, Human Performance
The WELL certification, awarded by the International WELL Building Institute (IWBI) in New York City, is measured not in water-saving “flushometers” or kilowatts of electricity, but in such human responses as comfort and calm.
WeWork Aims for Fulfilling Spaces at its Coworking Sites
WeWork designs shared workspaces around the world to meet an emotional as well as professional need among members.
Happy Spaces: How to Bring the Outside Inside
The restorative properties of biophilia — the idea that human beings have an innate desire to connect with nature — can be used to make people-friendly workspaces, including meetings venues.
Braindate Lounge Design Inspires ‘The Linger Effect’
Steelcase Event Experiences planned a Braindate Lounge environment at Convening Leaders 2019 that would maximize collaboration and create a sense of ease and well-being.
CHEFS Training Program Goes Beyond Knife Skills
Culinary program for the unsheltered teaches students kitchen — and life — skills.
A Quantum Leap with Freeman’s Quant Data Tool
At Convening Leaders, a large screen shared real-time data points with all attendees — thanks to machine learning and a few humans.
Tech Companies Suggest Solution to Gender Pay Gap
Tech companies see AI as a way to help solve pay inequity, but it’s not a silver bullet. Humans — and therefore unconscious bias — still enter into the equation.
7 Fears Event Marketers Need to Overcome
One of the best pieces of marketing advice? Get comfortable with being uncomfortable. Doing what we’ve always done comes easily, but it rarely produces new results.
3 Predictions for Event Technology
When it comes to event-tech decisions, your rule of thumb should be that customer experience trumps staff efficiencies. This means that instead of organizing around your organization’s products or silos, organize around your customers.
This Show’s Soundtrack Should Be ‘Gimme Shelter’
Annual show brings tent-rental company owners and tent manufacturers together under one roof. Make that under one tent.
Events Must Have a Higher Purpose
The responses to two new survey questions indicate that event professionals have an opportunity to play a bigger role in making the world a better place.
Network Performing Arts Production Workshops Brings WorldWide Artists Together
NPAPWS unites musicians, academic administrators, technology developers, and staff members from performing arts venues to understand how new technologies can revolutionize long-distance learning and collaboration.
Customer Feedback: Rethinking the CAB Experience
The Georgia World Congress Center’s first-ever customer advisory board meeting was built on the power of the unexpected.
Leaving a Positive Footprint
When ESSKA met in Glasgow last year, the event contributed £5 million in direct benefits to the city. That alone can be considered a worthy legacy. But ESSKA wanted to do more. Here’s a look at what steps it took.
Events Executive Becomes Change Agent in Cleveland
How one Convening Leaders attendee took what he heard on stage in Pittsburgh to heart.
VisitDallas Responds to Audit Concerns
A city audit of VisitDallas offers a reminder that the vital economic contribution that CVBs make needs to be consistently spelled out to local lawmakers and residents.
Government Shutdown: Strategies for Planners
The longest U.S. government shutdown in history went into effect on Dec. 22, 2018, and came to a close on Jan. 25, 2019. What that 35-day period made clear is that event organizers need to be prepared for a potential government shutdown at any time.