March 2019 Convene

March 2019

Cover illustration by Kitkat Pecson

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How to Optimize Learning Environments

Our environment plays an integral role in how we process information. At business events, knowledge transfer is more likely if we design settings that meet our participants’ evolving needs.

BY Sherrif Karamat March 22, 2019

Meetings Market Survey: Planners Optimistic About Growth Ahead

Respondents to this year’s survey anticipate that they will have more attendees and exhibitors at their events this year vs. in 2018. It remains to be seen whether market forces will temper expectations.

BY Michelle Russell March 4, 2019

Marketing Tip: Stop Using Last Year’s Photos

360 Live Media’s Don Neal shares three suggestions — inspired by how destinations attract vacationers — to whet registrants’ appetites.

BY Don Neal March 3, 2019

2 Programs Refine Recipe to Reduce Homelessness

Community culinary education programs help participants secure jobs and housing — and offer event organizers ways to support their efforts.

BY Barbara Palmer March 1, 2019

Buildings Designed for Comfort, Joy, Human Performance

The WELL certification, awarded by the International WELL Building Institute (IWBI) in New York City, is measured not in water-saving “flushometers” or kilowatts of electricity, but in such human responses as comfort and calm.

BY Barbara Palmer February 27, 2019

WeWork Aims for Fulfilling Spaces at its Coworking Sites

WeWork designs shared workspaces around the world to meet an emotional as well as professional need among members.

BY Casey Gale February 27, 2019

Happy Spaces: How to Bring the Outside Inside

The restorative properties of biophilia — the idea that human beings have an innate desire to connect with nature — can be used to make people-friendly workspaces, including meetings venues.

BY Barbara Palmer February 27, 2019

Braindate Lounge Design Inspires ‘The Linger Effect’

Steelcase Event Experiences planned a Braindate Lounge environment at Convening Leaders 2019 that would maximize collaboration and create a sense of ease and well-being.

BY Barbara Palmer February 26, 2019

CHEFS Training Program Goes Beyond Knife Skills

Culinary program for the unsheltered teaches students kitchen — and life — skills.

BY Barbara Palmer February 26, 2019

A Quantum Leap with Freeman’s Quant Data Tool

At Convening Leaders, a large screen shared real-time data points with all attendees — thanks to machine learning and a few humans.

BY David McMillin February 26, 2019

Tech Companies Suggest Solution to Gender Pay Gap

Tech companies see AI as a way to help solve pay inequity, but it’s not a silver bullet. Humans — and therefore unconscious bias — still enter into the equation.

BY Jasmine Zhu February 26, 2019

7 Fears Event Marketers Need to Overcome

One of the best pieces of marketing advice? Get comfortable with being uncomfortable. Doing what we’ve always done comes easily, but it rarely produces new results.

BY Kimberly Hardcastle-Geddes February 26, 2019

3 Predictions for Event Technology

When it comes to event-tech decisions, your rule of thumb should be that customer experience trumps staff efficiencies. This means that instead of organizing around your organization’s products or silos, organize around your customers.

BY Dave Lutz, CMP February 26, 2019

This Show’s Soundtrack Should Be ‘Gimme Shelter’

Annual show brings tent-rental company owners and tent manufacturers together under one roof. Make that under one tent.

BY Casey Gale February 26, 2019

Events Must Have a Higher Purpose

The responses to two new survey questions indicate that event professionals have an opportunity to play a bigger role in making the world a better place.

BY Michelle Russell February 25, 2019

Network Performing Arts Production Workshops Brings WorldWide Artists Together

NPAPWS unites musicians, academic administrators, technology developers, and staff members from performing arts venues to understand how new technologies can revolutionize long-distance learning and collaboration.

BY David McMillin February 25, 2019

Customer Feedback: Rethinking the CAB Experience

The Georgia World Congress Center’s first-ever customer advisory board meeting was built on the power of the unexpected.

BY David McMillin February 25, 2019

Leaving a Positive Footprint

When ESSKA met in Glasgow last year, the event contributed £5 million in direct benefits to the city. That alone can be considered a worthy legacy. But ESSKA wanted to do more. Here’s a look at what steps it took.

BY Rémi Dévé February 22, 2019

Events Executive Becomes Change Agent in Cleveland

How one Convening Leaders attendee took what he heard on stage in Pittsburgh to heart.

BY Curt Wagner February 4, 2019

VisitDallas Responds to Audit Concerns

A city audit of VisitDallas offers a reminder that the vital economic contribution that CVBs make needs to be consistently spelled out to local lawmakers and residents.

BY David McMillin January 30, 2019

Government Shutdown: Strategies for Planners

The longest U.S. government shutdown in history went into effect on Dec. 22, 2018, and came to a close on Jan. 25, 2019. What that 35-day period made clear is that event organizers need to be prepared for a potential government shutdown at any time.

BY Nancy Mann Jackson January 18, 2019

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