Videos, Webinars & Continuing Education

Discover the best in events education

From event design, to audience acquisition, negotiations and more, earn as you learn. Plus, PCMA Members can access premium content with hundreds of recorded sessions from past events, including Convening Leaders.

Collect CE credits by signing in with the email address on file with PCMA. Upon completion of the video, the credit will automatically be added to your CE Transcript.

Participate in upcoming webinars and collect additional CE credits when available.

Convene Live- Coping with Stress, Trauma and Building a Culture of Resilience
Stress and long hours are no strangers to event professionals. However the pandemic and continued uncertainty have, in some cases, compounded repeated exposure to stress impacting emotional, mental and physical well-being ...
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Convene Live: Coping with Stress, Trauma and Building a Culture of Resilience

Length:
00:56:28
Clock Hours:
1.0
Creative Strategies and Tactics to Maximize Digital Event Revenue
The jury is still out on digital events. They work well for many organizations. For others, they remain behind the “break only in case of emergency” glass ...
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Creative Strategies and Tactics to Maximize Digital Event Revenue

Length:
00:58:56
Clock Hours:
1.0
Convene Live- From Stats to Stories - Making Event Data Work For You
Event data has become multi-dimensional in a few short years compared to when post-event surveys were the go-to source. Where should you start and how do you effectively communicate what the data means for your in-person, hybrid and digital events? ...
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Convene Live: From Stats to Stories – Making Event Data Work For You

Length:
00:51:55
Clock Hours:
1.0
Convene Live- Leap of Faith - Stories About Embracing Uncertainty
In her recent Convene article, contributor Beth Surmont explored why embracing uncertainty is vital to thriving on the long, tough road ahead. The events community can lean on each other for support to proactively produce events amidst the challenging, uncertain path forward ...
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Convene Live: Leap of Faith – Stories About Embracing Uncertainty

Length:
00:47:27
Clock Hours:
0.75
Convene Live A Discussion on Strategic Challenges For International Business Events
Three industry leaders will share their perspectives on strategic challenges that require new ways of thinking and preparation - rising costs, inflation, and understanding the impact of social media on audience behavior to name a few. Participate in this session to discuss how major trends have fundamentally changed our industry ...
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Convene Live: A Discussion on Strategic Challenges For International Business Events

Length:
00:51:33
Clock Hours:
1.0
Deliver The Event Metrics Digital Marketers Demand
Event strategists increasingly want events to behave like other digital marketing channels with hard metrics, high NPS scores, and transparent return on investment ...
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Deliver The Event Metrics Digital Marketers Demand

Length:
00:56:43
Clock Hours:
1.0
Social Listening + AI = Deep Personalization
One of the benefits of social media is the ability to eavesdrop on conversations about your event or brand digitally. These insights help you understand what individual customers like, dislike, and need from your content, programming, and people ...
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Social Listening + AI = Deep Personalization

Length:
00:56:07
Clock Hours:
1.0
Convene Live Does Salary Have to Be a Tightly Kept Secret
Conducting salary surveys can uncover wage inequity, like Convene's Salary Survey, but the more targeted approach to combat this issue is salary transparency ...
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Convene Live: Does Salary Have to Be a Tightly Kept Secret?

Length:
00:51:19
Clock Hours:
1.0
Immersive Reality - The Intersection of Design & Technology
Immersive experiences are attracting attention in an increasingly distracted world but applying a human-centric approach can be challenging ...
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Immersive Reality – The Intersection of Design & Technology

Length:
01:03:09
Clock Hours:
1.0
Convene Live: How Event Models Can Transform Traditional Business Models
There is an on-going change in the way events do business and what they measure as success. Experts in this session will discuss the different event business models to focus on various value propositions from profit driven models to purpose driven models. Join the session to ask yourself – Why ...
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Convene Live: How Event Models Can Transform Traditional Business Models

Length:
00:47:23
Clock Hours:
1.0
PCMA Convening Leaders 2023 – The Know Before You Go Webinar
Join us for a Convening Leaders 2023 preview as we walk you through what you need to know before arriving digitally or in-person in Columbus. Learn about education themes, networking events, the CL23 platform and how to make the most of your Convening Leaders experience ...
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PCMA Convening Leaders 2023 – The Know Before You Go Webinar

Length:
00:39:22
The Competitive Advantage of Sustainability: A Business Case for a Resilient Future
Our planet is barreling toward a climate change crisis that is already spurring social inequality and exclusion across the world ...
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The Competitive Advantage of Sustainability: A Business Case for a Resilient Future

Length:
00:55:04
Clock Hours:
1.0
Mobilizing Shared Risk Management as Business Events' Competitive Advantage
For far too long, business event planners and destinations have approached risk management using strategies and practices that are unsustainable long term ...
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Mobilizing Shared Risk Management as Business Events’ Competitive Advantage

Length:
00:46:36
Clock Hours:
1.0
Transforming Event Experiences: How to Deliver Meaningful, Human-to-Human Moments
Seismic social and psychological changes are continuing to affect individuals and communities—and we won’t know exactly how much human behavior has changed until we’re well into the post-COVID landscape ...
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Transforming Event Experiences: How to Deliver Meaningful, Human-to-Human Moments

Length:
00:52:51
Clock Hours:
1.0
How to Create a Healthy Speak-Up and Feedback-Rich Culture
Toxic cultures lead to missed opportunities, failure, and sometimes disaster. In a healthy speak-up culture, however, not only do leaders have the skills and attributes to hear concerns, ideas, and even voices of dissent, they also acknowledge, encourage, and reward them ...
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How to Create a Healthy Speak-Up and Feedback-Rich Culture

Length:
00:57:33
Clock Hours:
1.0
The Business of Belonging: Creating Transformative and Inclusive Digital Events
As the business events industry constructs the future of virtual and hybrid events, one question continues to surface: How can you create the magic of an outstanding live experience digitally? ...
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The Business of Belonging: Creating Transformative and Inclusive Digital Events

Length:
00:59:35
Clock Hours:
1.0
Approaching Continuing Education with Human-Centered Design
It’s always taken more than a “one size fits all” approach to host successful and impactful events. However, the seismic changes caused by the COVID-19 pandemic have forced business event planners in all industries and sectors to think about learning and development in new ways ...
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Approaching Continuing Education with Human-Centered Design

Length:
00:44:32
Clock Hours:
1.0
Increasing Value by Monetizing Digital Programs, Experiences, and Offerings
Making digital and hybrid experiences financially viable is a top priority for planners to help maintain their organizations’ bottom lines. However, so is providing outstanding event experiences for your participants ...
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Increasing Value by Monetizing Digital Programs, Experiences, and Offerings

Length:
00:40:44
Clock Hours:
1.0
What it Takes to Make the Middle-to-Senior Leadership Leap
Dive inside the minds of a CEO, Events VP, and a Senior Corporate Event Marketer to reveal essential characteristics, emerging skillsets, and sought-after qualifications of ideal senior leaders ...
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What it Takes to Make the Middle-to-Senior Leadership Leap

Length:
00:42:58
Clock Hours:
1.0
Build the Event Team of the Future by Unlocking Cross-Functional Collaboration
As the Business Events Industry’s landscape continues to shift and change, successful events that will continue into the year ahead take more than the tried-and-true strategies and best practices ...
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Build the Event Team of the Future by Unlocking Cross-Functional Collaboration

Length:
00:56:45
Clock Hours:
1.0
Storytelling Across Channels: Market Your Event by Capturing Attention and Excitement
You might have a packed agenda of content and a plethora of activities and experiential activations, but unless you can quickly relay to your audience what your event or meeting offers them, marketing messages can easily get lost in the sea of content, promotions, and branded messages ...
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Storytelling Across Channels: Market Your Event by Capturing Attention and Excitement

Length:
01:02:10
Clock Hours:
1.0
Mastering Year-Round Community Engagement for Customers and Employees
Acquiring customers and hiring new talent is expensive. Retaining customers costs 5 times less than acquiring new ones, and organizations that invest in customer loyalty (with top Net Promoter Scores and satisfaction ratings) grow revenues 2.5 times faster ...
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Mastering Year-Round Community Engagement for Customers and Employees

Length:
00:54:33
Making More with Less: Content Hacks to Extend Your Reach and ROI
Captivating content that increases interaction and loyalty within your community is worth its weight in gold—but you don’t have to break the bank to create it. Learn valuable takeaways through case studies including LegalZoom’s partnership with the NBA and runDisney’s Princess Half Marathon ...
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Making More with Less: Content Hacks to Extend Your Reach and ROI

Length:
00:55:17
Clock Hours:
1.0
The Future of the Force Majeure: Negotiating Contracts Amid Uncertainty
Traditionally long planning timelines have been transformed into quickly moving and reimagined meetings, as both business event planners and venue professionals navigate shifting and sometimes murky timelines laced with uncertainty ...
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The Future of the Force Majeure: Negotiating Contracts Amid Uncertainty

Length:
01:00:32
Clock Hours:
1.0

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