Imagine a dartboard with your customer in the bullseye. That’s the picture you need to envision as you design multichannel events amidst continued uncertainty.

If you’re addressing a potential decrease in your event attendance, focus on quality over quantity. Here’s how account-based marketing can help you attract quality participants.

There is no such thing as a hybrid event — there are digital events and in-person events.

You should be cultivating influencer marketing to promote participation at your next event. Here’s how.

We have been single-minded in our approach to keeping venues clean and safe for attendees. But we’ve been missing one very important —maybe the most important — thing.

Digital events have their place and will remain an important part of our industry going forward. But it’s our face-to-face events that change the world.

An article in The New Yorker earlier this year clearly spelled out how conferences serve as the de-facto lens for ethical considerations of artificial intelligence (AI) applications.

We’re seeing a trend that association leadership is more open to making changes to the annual conference than ever before. It’s about time. 

As face-to-face events start up again, the ways we used to market them no longer work. Here are the new rules.

If you’re the person responsible for your organization’s meetings and trade shows in 2022, here are the capabilities your leadership is looking for you to master.

While event organizers are preparing for a return to in-person events, they still must decide if they will or won’t provide audiences digital options. These important considerations can help guide them.

After months of limited in-person social engagement, many in the business events industry are ready to experience real things, places, and spaces. Some organizations are doing just that, even through digital events.