The Convening Leaders 2019 Main Stage speaker shares insights from his new book, This Is Marketing, and applies them directly to the events industry.

Getting the convention learner experience right — planning and offering education sessions that go beyond surface learning and enable participants to find meaningful and mentally stimulating experiences — is one of the biggest challenges facing program organizers today.

$1.5 trillion — with a “t” and lots of zeros. Eleven to be exact. That’s the estimated global spend of the business events industry, according to recent Events Industry Council (EIC) research.

Plenty. I’ve distilled just a few things to incorporate in your own event design.

Business events are at the epicenter of the technology boom. Let’s capitalize on the opportunities that brings.

Event technologies can help make events run more smoothly, but that’s not the only kind of experience we should be designing for participants.

Your participants aren’t looking for predictability at your events.

This summer, an article about a conference for physicians pulling out of its host city because attendees felt unsafe walking the streets of San Francisco — where open drug illness

Our industry — and our world — has a problem. Let’s work together as only we can to help solve it.

Your conference is for professionals — not the elite membership.

Our September cover story showcases three international events, two of which launched this year to address the challenge of human migration from completely different disciplines. All three hinge on bringing together perspectives from all over the world to focus on solutions to our most pressing issues.

How do we make our workplaces more inclusive? We can start by having real conversations.