Columns

Humility Is a Virtue, Says Marketing Guru Seth Godin

The Convening Leaders 2019 Main Stage speaker shares insights from his new book, This Is Marketing, and applies them directly to the events industry.

BY Michelle Russell December 9, 2018

How to Be More Learner-Centric at Your Conferences

Getting the convention learner experience right — planning and offering education sessions that go beyond surface learning and enable participants to find meaningful and mentally stimulating experiences — is one of the biggest challenges facing program organizers today.

BY Dave Lutz, CMP December 1, 2018

EIC Study Results Prove Power of Business Events Industry

$1.5 trillion — with a “t” and lots of zeros. Eleven to be exact. That’s the estimated global spend of the business events industry, according to recent Events Industry Council (EIC) research.

BY Sherrif Karamat November 29, 2018

What Do the Top 100 Events of 2018 Tell Us? Plenty for Your Event Design

Plenty. I’ve distilled just a few things to incorporate in your own event design.

BY Don Neal November 29, 2018

Looking Ahead: Embracing the Future

Business events are at the epicenter of the technology boom. Let’s capitalize on the opportunities that brings.

October 31, 2018

Behind the Scenes: ‘An Uncomfortable Position’

Event technologies can help make events run more smoothly, but that’s not the only kind of experience we should be designing for participants.

BY Michelle Russell October 24, 2018

The Spark: Events Need Element of Surprise

Your participants aren’t looking for predictability at your events.

BY Don Neal October 24, 2018

Homelessness is a Shared Problem — and on All of Us

This summer, an article about a conference for physicians pulling out of its host city because attendees felt unsafe walking the streets of San Francisco — where open drug illness

BY Michelle Russell September 26, 2018

Looking Ahead: Confronting Homelessness

Our industry — and our world — has a problem. Let’s work together as only we can to help solve it.

BY Sherrif Karamat September 26, 2018

Who Does Your Association Conference Serve?

Your conference is for professionals — not the elite membership.

BY Dave Lutz, CMP September 12, 2018

‘A Day of Reckoning’ — How Events are Changing the World

Our September cover story showcases three international events, two of which launched this year to address the challenge of human migration from completely different disciplines. All three hinge on bringing together perspectives from all over the world to focus on solutions to our most pressing issues.

BY Michelle Russell September 4, 2018

Looking Ahead: Let’s Be Fierce

How do we make our workplaces more inclusive? We can start by having real conversations.

BY Sherrif Karamat September 4, 2018

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