News & Trends

What’s happening — or coming up next — in the meetings and events world and beyond.

GES Launches Global Event Tracker to Map Where Events Can Take Place

The new interactive tool displays key trade-show cities and event attendance for past 90 days, plus local opening guidelines, rules for pro sports, and a link each city’s guidelines.

BY Curt Wagner January 27, 2021

Making Watch Parties Part of Your Engagement Strategy

When the Toronto International Film Festival (TIFF) went virtual due to COVID-19, virtual watch parties were a popular way for audience members to have a shared experience.

BY Casey Gale January 27, 2021

What the Top 10 Global Consumer Trends for 2021 Mean for Events

Euromonitor International has identified 10 shifts in consumer sentiment and behavior as a result of the pandemic — and each yields insights for business events today and tomorrow.

BY Michelle Russell January 27, 2021

‘The Beautiful Randomness’ of Events

In a Convening Leaders session earlier this month, Julia Gillard, former prime minister of Australia, shared what she misses about in-person events and how she hopes digital events will evolve.

BY Michelle Russell January 26, 2021

Be Prepared for the Unexpected at Your Live Event

As in-person events start coming back, the continuing COVID crisis will require that you have a well thought-out communications strategy in place. Here’s how to plan for whatever may come.

BY Kimberly Hardcastle-Geddes January 26, 2021

We Never Fail

Convening Leaders reinforced our industry’s remarkable resilience — and our tremendous responsibility to spearhead economic and social recovery, writes PCMA President & CEO Sherrif Karamat.

BY Sherrif Karamat January 25, 2021

Experimenting With Virtual Reality

‘Co-presence’ is starting to find its way into virtual exhibition halls. Organizers of the Morningstar Investment Conference (MIC) offered a virtual reality experience for exhibitors and meeting participants at their fall digital event.

BY Barbara Palmer January 25, 2021

Beyond Hybrid: Repackaging Your Conference Content

Over the past year, industry experts have proclaimed that meetings and conferences are forever changed and hybrid is here to stay. Agreed, says Velvet Chainsaw’s Dave Lutz, but in order to be successful, meetings of the future also will need to embrace the tenets of strategic product management.

BY Dave Lutz, CMP January 25, 2021

Catching up with Casandra Matej, Visit Orlando’s New President and CEO

Casandra Matej, who takes over Feb. 1, discusses the perks of relocating to Orlando from San Antonio, the future of face-to-face meetings, and how she sees DMOs evolving in the future.

BY Jennifer N. Dienst January 21, 2021

Behind the Digital Curtain at Convening Leaders 2021

Tune in to a candid conversation about challenges and major takeaways from designing and producing PCMA’s first-ever global hybrid conference.

BY Barbara Palmer January 21, 2021

How to Rebuild Your Business Model from Square One

Convening Leaders speaker and innovation coach Shamira Miller on getting the wheels of inspiration spinning.

BY Jennifer N. Dienst January 20, 2021

Overwhelmed by Digital Event Tech Options? There’s a Resource for That.

Tycoon Events launched the Virtual Event Resource in June, which spells out important information about emerging digital event platforms.

BY Casey Gale January 20, 2021

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