The director/GM of the Raleigh Convention + Performing Arts Complex, Kerry Painter, talks about what stands in the way of achieving more equitable leadership in the industry.

If you’ve taken on the job of analyzing data from your events, we’d like to help you share the results in a way that provides forward direction for your organization and boosts your profile.

Whether it is digital, hybrid, or in-person, an event’s content is an abundant source of data, says the CEO of an events analytics company.

Collecting data about events is critical, but planners need to communicate those stats and numbers through a compelling story that helps stakeholders take action. Here’s how to get started. 

Telling stories about events and audiences is crucial to getting a message across — and that includes narratives about data, says author Nancy Duarte, who shares three ways to do that.

Numbers are essential to our everyday lives. Even though we use them all the time, we are missing the opportunity to make data and numbers less abstract and more understandable, say the authors of a new book.

How can you measure engagement at a physiological level? It turns out there’s a tool for that.

There is only one feedback question about your events that really matters.

Over the past two years, it’s become apparent that not all event goers are created equal and that the values of our audiences are — or should be — influencing how we define our brands, operationalize best practices, and tell our stories.

IBM’s vice president of global conferences and events shares her experience producing IBM’s new event, Think on Tour, and what she hopes to accomplish as CEMA chair.

As the Monterey Bay Aquarium systematically eliminated single-use plastic from its operations, it led to more sustainable practices throughout an entire supply chain.

Five years ago, a majority of planners weren’t particularly interested in sustainability efforts at special events at the Monterey Bay Aquarium. Lately, there’s been a big shift.